IMC antecedents and the consequences of planned brand identity in higher education
Article
Foroudi, P., Dinnie, K., Kitchen, P., Melewar, T. and Foroudi, M. 2017. IMC antecedents and the consequences of planned brand identity in higher education. European Journal of Marketing. 51 (3), pp. 528-550. https://doi.org/10.1108/EJM-08-2015-0527
Type | Article |
---|---|
Title | IMC antecedents and the consequences of planned brand identity in higher education |
Authors | Foroudi, P., Dinnie, K., Kitchen, P., Melewar, T. and Foroudi, M. |
Abstract | Purpose – This study identifies IMC antecedents and the consequences of planned brand identity in the context of higher education, and empirically tests a number of hypotheses related to the constructs of these antecedents and consequences. |
Publisher | Emerald Publishing Limited |
Journal | European Journal of Marketing |
ISSN | 0309-0566 |
Publication dates | |
10 Apr 2017 | |
Publication process dates | |
Deposited | 02 Feb 2016 |
Accepted | 28 Jan 2016 |
Output status | Published |
Publisher's version | License |
Accepted author manuscript | |
Copyright Statement | Final accepted version: This is the accepted version of the manuscript "Pantea Foroudi, Keith Dinnie, Philip J. Kitchen, T. C. Melewar, Mohammad M. Foroudi, (2017) "IMC antecedents and the consequences of planned brand identity in higher education", European Journal of Marketing, Vol. 51 Issue: 3, pp.528-550", published in the journal "European Journal of Marketing" available via the journal site at: https://doi.org/10.1108/EJM-08-2015-0527 |
Digital Object Identifier (DOI) | https://doi.org/10.1108/EJM-08-2015-0527 |
Language | English |
https://repository.mdx.ac.uk/item/861wy
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