Take a new turn: relationships between corporate identity management and corporate reputation in a hospitality context

Book chapter


Foroudi, P., Marvi, R., Izadi, J., Foroudi, M. and Pirzadeh, P. 2021. Take a new turn: relationships between corporate identity management and corporate reputation in a hospitality context. in: Melewar, T., Dennis, C. and Foroudi, P. (ed.) Building Corporate Identity, Image and Reputation in the Digital Era London Routledge. pp. 365-400
Chapter titleTake a new turn: relationships between corporate identity management and corporate reputation in a hospitality context
AuthorsForoudi, P., Marvi, R., Izadi, J., Foroudi, M. and Pirzadeh, P.
Abstract

What are the main factors influencing corporate identity management? and what are the key factors that influence corporate reputation favorably? Results showed that philosophy, vision, mission, and top management driving force positively influence corporate identity management.

Page range365-400
Book titleBuilding Corporate Identity, Image and Reputation in the Digital Era
EditorsMelewar, T., Dennis, C. and Foroudi, P.
PublisherRoutledge
Place of publicationLondon
SeriesRoutledge Studies in Marketing
ISBN
Hardcover9780367531232
Electronic9781003080572
Paperback9780367531249
Publication dates
Print30 Jul 2021
Publication process dates
Deposited28 Sep 2020
Submitted17 Mar 2020
Accepted08 Sep 2020
Output statusPublished
Accepted author manuscript
Copyright Statement

This is an Accepted Manuscript of a book chapter published by Routledge in Building Corporate Identity, Image and Reputation in the Digital Era on July 30, 2021, available online: http://www.routledge.com/9780367531232 or http://www.crcpress.com/9780367531232

Web address (URL)https://www.taylorfrancis.com/chapters/edit/10.4324/9781003080572-18/take-new-turn-pantea-foroudi-reza-marvi-javad-izadi-mohammad-foroudi-pouya-pirzadeh
Digital Object Identifier (DOI)https://doi.org/10.4324/9781003080572-18
LanguageEnglish
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Accepted author manuscript
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