Heritage destination love

Article

Andriotis, K., Foroudi, P. and Marvi, R. 2021. Heritage destination love. Qualitative Market Research: An International Journal. 24 (2), pp. 240-259. https://doi.org/10.1108/QMR-03-2020-0038
TypeArticle
TitleHeritage destination love
AuthorsAndriotis, K., Foroudi, P. and Marvi, R.
Abstract

Purpose – Although love has received considerable attention in marketing literature, there is limited past research on love in a tourism context. This research attempts to overcome past research negligence by proposing the concept of heritage destination love.
Design/methodology/approach – A qualitative approach was undertaken, face-to-face in-depth interviews with 35 respondents respondents in London to discuss about the concept of heritage destination love antecedents and its consequences, tourists’ behavior and tourists’ feeling, passion and love about the destinations as playing a magnificent role in tourism development.
Findings – The outcome reveals that heritage destination love has three elements - passion, emotional attachment, and identification.
Originality/value – Despite its limitations, the current research offers a theoretical insights of the psychological theory of the love triangle in relation to heritage destination love.

KeywordsHeritage; Passion; Destination; Love; Tourists' feeling; Emotion attachment
PublisherEmerald
JournalQualitative Market Research: An International Journal
ISSN1352-2752
Electronic1758-7646
Publication dates
Online04 Aug 2020
Print22 Mar 2021
Publication process dates
Submitted12 Mar 2020
Accepted27 Mar 2020
Deposited31 Mar 2020
Output statusPublished
Accepted author manuscript
Copyright Statement

Copyright © 2020, Emerald Publishing Limited.
This AAM is provided for your own personal use only. It may not be used for resale, reprinting, systematic distribution, emailing, or for any other commercial purpose without the permission of the publisher

Digital Object Identifier (DOI)https://doi.org/10.1108/QMR-03-2020-0038
Web of Science identifierWOS:000557018300001
LanguageEnglish
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