Social representations and community attitudes towards spring breakers

Article


Monterrubio, J. and Andriotis, K. 2014. Social representations and community attitudes towards spring breakers. Tourism Geographies. 16 (2), pp. 288-302. https://doi.org/10.1080/14616688.2014.889208
TypeArticle
TitleSocial representations and community attitudes towards spring breakers
AuthorsMonterrubio, J. and Andriotis, K.
Abstract

Social representations theory has been adopted for explaining tourism impacts and local attitudes. However, its usefulness in segmenting local population in terms of their attitudes towards specific types of tourists has not been tested. This study identifies the attitudes of local people towards spring break, a North American young tourist phenomenon in the context of the Mexican beach resort of Acapulco. Although residents perceive an increase in alcohol consumption, drug use, noise and litter during the spring break season, they largely recognise economic benefits and are thus generally supportive for the phenomenon. Based on these attitudes, three clusters were identified: spring break supporters (identified by their high appreciation of spring break benefits), ambivalents (who are uncertain about both benefits and costs) and realistics (characterised by recognising both benefits and costs). The main contribution of this study lies in the confirmation of the usefulness of social representations theory in explaining residents’ attitudes towards a very specific type of tourists whose hedonist behaviours are a common characteristic.

Keywordsspring break; social representations; community attitudes; tourism impacts; Mexico; segmentation
PublisherTaylor & Francis (Routledge)
JournalTourism Geographies
ISSN1461-6688
Electronic1470-1340
Publication dates
Online03 Mar 2014
Print15 Mar 2014
Publication process dates
Deposited20 Mar 2015
Accepted26 Jan 2014
Submitted13 Dec 2013
Output statusPublished
Accepted author manuscript
File Access Level
Open
Copyright Statement

This is an Accepted Manuscript of an article published by Taylor & Francis in Tourism Geographies on 03 Mar 2014, available online: http://www.tandfonline.com/10.1080/14616688.2014.889208

Additional information

Tourism Geographies (Special Issue: Cultural Geographies of Tourism: Image, Identity and Place)

Digital Object Identifier (DOI)https://doi.org/10.1080/14616688.2014.889208
Web of Science identifierWOS:000337941300009
LanguageEnglish
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