Corporate logo: history, definition, and components
Article
Foroudi, P., Melewar, T. and Gupta, S. 2017. Corporate logo: history, definition, and components. International Studies of Management and Organization. 47 (2), pp. 176-196. https://doi.org/10.1080/00208825.2017.1256166
Type | Article |
---|---|
Title | Corporate logo: history, definition, and components |
Authors | Foroudi, P., Melewar, T. and Gupta, S. |
Abstract | Both academics and practitioners alike have directed increasing attention to the field of the corporate logo, and yet, a definitive construct of the corporate logo and its measurement does not yet exist. In this article, we marshal the literature relating to the |
Publisher | Taylor and Francis |
Journal | International Studies of Management and Organization |
ISSN | 0020-8825 |
Publication dates | |
Online | 03 Mar 2017 |
03 Apr 2017 | |
Publication process dates | |
Deposited | 07 Sep 2016 |
Submitted | 01 Sep 2013 |
Accepted | 06 Sep 2016 |
Output status | Published |
Accepted author manuscript | |
Copyright Statement | This is an Accepted Manuscript of an article published by Taylor & Francis in International Studies of Management and Organization on 03/03/2017, available online: http://www.tandfonline.com/10.1080/00208825.2017.1256166 |
Digital Object Identifier (DOI) | https://doi.org/10.1080/00208825.2017.1256166 |
Language | English |
https://repository.mdx.ac.uk/item/86955
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