The role of corporate identity in merger and acquisition activity
Article
Melewar, T. and Harrold, J. 2000. The role of corporate identity in merger and acquisition activity. Journal of General Management. 26 (2), pp. 17-31.
Type | Article |
---|---|
Title | The role of corporate identity in merger and acquisition activity |
Authors | Melewar, T. and Harrold, J. |
Abstract | This paper examines the importance of the role played by corporate identity in the success of merger and acquisition (M&A) activity. M&A activity has been growing rapidly. Associated with this growth is a trend to ever-larger deals. Cross border mergers are also growing strongly, especially within Europe. However, of real concern is the high level of failure rates for M&A deals, which is between 50% and 80% during the 1990s. This article examines the drivers behind the current M&A growth and the underlying causes of the high failure rate. Within this context, the paper discusses the role of corporate identity in the M&A process and identifies how closer attention to corporate identity issues can improve the chances of a successful post-merger integration. |
Research Group | Strategic Marketing, Consumer Behaviour and Branding/Identity group |
Publisher | The Braybrooke Press |
Journal | Journal of General Management |
ISSN | 0306-3070 |
Publication dates | |
2000 | |
Publication process dates | |
Deposited | 13 May 2014 |
Output status | Published |
Language | English |
https://repository.mdx.ac.uk/item/84v5v
34
total views0
total downloads0
views this month0
downloads this month