Employees occupational identity
Book chapter
Jerez-Jerez, M., Melewar, T. and Foroudi, P. 2021. Employees occupational identity. in: Melewar, T., Dennis, C. and Foroudi, P. (ed.) Building Corporate Identity, Image and Reputation in the Digital Era London Routledge. pp. 289-306
Chapter title | Employees occupational identity |
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Authors | Jerez-Jerez, M., Melewar, T. and Foroudi, P. |
Abstract | This chapter aims in developing a better comprehension of the concept of employee occupational identity, its antecedents and consequences (employee turnover and work engagement); the importance of the stimuli and its influence on building corporate identity, image and reputation in the digital era explained by using salience as a moderator of this relationship. |
Page range | 289-306 |
Book title | Building Corporate Identity, Image and Reputation in the Digital Era |
Editors | Melewar, T., Dennis, C. and Foroudi, P. |
Publisher | Routledge |
Place of publication | London |
Series | Routledge Studies in Marketing |
ISBN | |
Hardcover | 9780367531232 |
Electronic | 9781003080572 |
Paperback | 9780367531249 |
Publication dates | |
30 Jul 2021 | |
Online | 29 Jul 2021 |
Publication process dates | |
Deposited | 09 Dec 2020 |
Accepted | 07 Dec 2020 |
Output status | Published |
Accepted author manuscript | |
Web address (URL) | https://www.taylorfrancis.com/chapters/edit/10.4324/9781003080572-14/employee-occupational-identity-maria-jerez-jerez-melewar-pantea-foroudi |
Digital Object Identifier (DOI) | https://doi.org/10.4324/9781003080572-14 |
Language | English |
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