Luxury fashion brands: factors influencing young female consumers' luxury fashion purchasing in Taiwan
Article
Wu, M., Chaney, I., Chen, C., Nguyen, B. and Melewar, T. 2015. Luxury fashion brands: factors influencing young female consumers' luxury fashion purchasing in Taiwan. Qualitative Market Research: An International Journal. 18 (3), pp. 298-319. https://doi.org/10.1108/QMR-02-2014-0016
Type | Article |
---|---|
Title | Luxury fashion brands: factors influencing young female consumers' luxury fashion purchasing in Taiwan |
Authors | Wu, M., Chaney, I., Chen, C., Nguyen, B. and Melewar, T. |
Abstract | Purpose - Against the background of increasing consumption of luxury fashion brands by young female consumers in Asian countries, this paper offers insights into the consumption motives and purchasing behaviour of that market segment in Taiwan. |
Keywords | Luxury brands; luxury purchasing motives, luxury purchase environment, luxury buying behaviour; fashion; consumer behaviour; Asian market; young female consumers, Strawberry Generation. |
Publisher | Emerald |
Journal | Qualitative Market Research: An International Journal |
ISSN | 1352-2752 |
Publication dates | |
08 Jun 2015 | |
Publication process dates | |
Deposited | 08 Mar 2016 |
Submitted | 07 Feb 2014 |
Accepted | 08 Mar 2015 |
Output status | Published |
Accepted author manuscript | |
Copyright Statement | This is the accepted version of the manuscript "Luxury fashion brands: Factors influencing young female consumers’ luxury fashion purchasing in Taiwan", published in the journal "Qualitative Market Research" available via the journal site at: https://doi.org/10.1108/QMR-02-2014-0016. This article is © Emerald Publishing Limited and permission has been granted for this version to appear here. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited. |
Digital Object Identifier (DOI) | https://doi.org/10.1108/QMR-02-2014-0016 |
Language | English |
https://repository.mdx.ac.uk/item/8627y
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