Seven dimensions of corporate identity: a categorisation from the practitioners' perspectives
Article
Melewar, T. and Karaosmanoglu, E. 2006. Seven dimensions of corporate identity: a categorisation from the practitioners' perspectives. European Journal of Marketing. 40 (7/8), pp. 846-869. https://doi.org/10.1108/03090560610670025
Type | Article |
---|---|
Title | Seven dimensions of corporate identity: a categorisation from the practitioners' perspectives |
Authors | Melewar, T. and Karaosmanoglu, E. |
Abstract | Purpose – This paper investigates what organisations perceive as the essential components of corporate identity concept and their contents. It proposes an operational definition of corporate identity on the basis of the practitioners' views. |
Keywords | Corporate identity, corporate image, corporate strategy, organizational identity |
Research Group | Strategic Marketing, Consumer Behaviour and Branding/Identity group |
Publisher | Emerald |
Journal | European Journal of Marketing |
ISSN | 0309-0566 |
Publication dates | |
2006 | |
Publication process dates | |
Deposited | 27 May 2014 |
Output status | Published |
Digital Object Identifier (DOI) | https://doi.org/10.1108/03090560610670025 |
Language | English |
https://repository.mdx.ac.uk/item/84vqy
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