A framework of place branding, place image, and place reputation: antecedents and moderators
Article
Foroudi, P., Gupta, S., Kitchen, P., Foroudi, M. and Nguyen, B. 2016. A framework of place branding, place image, and place reputation: antecedents and moderators. Qualitative Market Research: An International Journal. 19 (2), pp. 241-264. https://doi.org/10.1108/QMR-02-2016-0020
Type | Article |
---|---|
Title | A framework of place branding, place image, and place reputation: antecedents and moderators |
Authors | Foroudi, P., Gupta, S., Kitchen, P., Foroudi, M. and Nguyen, B. |
Abstract | Purpose – This paper develops a framework that links the concepts of place branding, place image, and place reputation. Focusing on the antecedents and outcomes of place branding in the context of an emerging country, namely Iran, the model further examines critical moderation variables. |
Publisher | Emerald Publishing Limited |
Journal | Qualitative Market Research: An International Journal |
ISSN | 1352-2752 |
Publication dates | |
11 Apr 2016 | |
Publication process dates | |
Deposited | 24 Feb 2016 |
Accepted | 22 Feb 2016 |
Output status | Published |
Accepted author manuscript | |
Copyright Statement | Copyright © 2016, Emerald Group Publishing Limited. Permission has been granted for this version to appear here. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited. |
Additional information | Special Issue: Place Brand Management: Strategic Marketing of Cities, Regions and Nations Editor(s): T C Melewar , Charles Dennis and Chiara Mauri |
Digital Object Identifier (DOI) | https://doi.org/10.1108/QMR-02-2016-0020 |
Language | English |
https://repository.mdx.ac.uk/item/86236
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