Evaluating the impact of online peer to peer value co-creation in online Hospitality sector
Article
Alqayed, Y., Foroudi, P., Dennis, C., Foroudi, M. and Kaouther, K. 2020. Evaluating the impact of online peer to peer value co-creation in online Hospitality sector. European Journal of International Management.
Type | Article |
---|---|
Title | Evaluating the impact of online peer to peer value co-creation in online Hospitality sector |
Authors | Alqayed, Y., Foroudi, P., Dennis, C., Foroudi, M. and Kaouther, K. |
Abstract | To understand the concept of peer value co-creation behavior and its antecedents and consequence, this study employed theory of service-dominant logic and social identity to address the main research question “to what extent does peer value co-creation behavior and its antecedents lead to peer satisfaction, peer loyalty, and active participation?” A total of 47 data were conducted via 24 in-depth interviews with employees and managers from diverse organisations and four focus groups (23 participants - consists of 5-6 participants per group) with employees, and users of hospitality online brand community, MBA and undergraduate students, and doctoral researchers. This study recognized the key antecedents of peer value co-creation behavior on peer value co-creation and the key consequences. This research has essential implications for theory expansion, development of current literature in the field and business practices. |
Publisher | Inderscience |
Journal | European Journal of International Management |
ISSN | 1751-6757 |
Electronic | 1751-6765 |
Publication process dates | |
Submitted | 05 Jul 2020 |
Accepted | 24 Nov 2020 |
Deposited | 04 Dec 2020 |
Output status | Accepted |
Accepted author manuscript | File Access Level Open |
Language | English |
https://repository.mdx.ac.uk/item/89309
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Accepted author manuscript
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