Evaluating the impact of online peer to peer value co-creation in online Hospitality sector

Article

Alqayed, Y., Foroudi, P., Dennis, C., Foroudi, M. and Kaouther, K. 2020. Evaluating the impact of online peer to peer value co-creation in online Hospitality sector. European Journal of International Management. https://doi.org/10.1504/EJIM.2023.10065508
TypeArticle
TitleEvaluating the impact of online peer to peer value co-creation in online Hospitality sector
AuthorsAlqayed, Y., Foroudi, P., Dennis, C., Foroudi, M. and Kaouther, K.
Abstract

To understand the concept of peer value co-creation behavior and its antecedents and consequence, this study employed theory of service-dominant logic and social identity to address the main research question “to what extent does peer value co-creation behavior and its antecedents lead to peer satisfaction, peer loyalty, and active participation?” A total of 47 data were conducted via 24 in-depth interviews with employees and managers from diverse organisations and four focus groups (23 participants - consists of 5-6 participants per group) with employees, and users of hospitality online brand community, MBA and undergraduate students, and doctoral researchers. This study recognized the key antecedents of peer value co-creation behavior on peer value co-creation and the key consequences. This research has essential implications for theory expansion, development of current literature in the field and business practices.

PublisherInderscience Enterprises Ltd.
JournalEuropean Journal of International Management
ISSN1751-6757
Electronic1751-6765
Publication process dates
Submitted05 Jul 2020
Accepted24 Nov 2020
Deposited04 Dec 2020
Output statusAccepted
Accepted author manuscript
File Access Level
Open
Digital Object Identifier (DOI)https://doi.org/10.1504/EJIM.2023.10065508
LanguageEnglish
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