Dr Keith Dinnie
| Name | Dr Keith Dinnie |
|---|---|
| Job title | Senior Lecturer in Branding |
| Research institute | |
| Primary appointment | Business School Leadership |
| Contact category | Academic staff (past) |
Research outputs
Corporate identity orientation and disorientation: a complexity theory perspective
Devereux, L., Melewar, T., Dinnie, K. and Lange, T. 2020. Corporate identity orientation and disorientation: a complexity theory perspective. Journal of Business Research. 109, pp. 413-424.Cultural intermediaries in place branding: Who are they and how do they construct legitimacy for their work and for themselves?
Warren, G. and Dinnie, K. 2018. Cultural intermediaries in place branding: Who are they and how do they construct legitimacy for their work and for themselves? Tourism Management. 66, pp. 302-314. https://doi.org/10.1016/j.tourman.2017.12.012The role of corporate identity management in the higher education sector: an exploratory case study
Melewar, T., Foroudi, P., Dinnie, K. and Nguyen, B. 2018. The role of corporate identity management in the higher education sector: an exploratory case study. Journal of Marketing Communications. 24 (4), pp. 337-359. https://doi.org/10.1080/13527266.2017.1414073Contingent self-definition and amorphous regions: a dynamic approach to place brand architecture
Dinnie, K. 2018. Contingent self-definition and amorphous regions: a dynamic approach to place brand architecture. Marketing Theory. 18 (1), pp. 31-53. https://doi.org/10.1177/1470593117708467IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, P., Dinnie, K., Kitchen, P., Melewar, T. and Foroudi, M. 2017. IMC antecedents and the consequences of planned brand identity in higher education. European Journal of Marketing. 51 (3), pp. 528-550. https://doi.org/10.1108/EJM-08-2015-0527Exploring the dimensions of place branding: an application of the ICON model to the branding of Toronto
Warren, G. and Dinnie, K. 2017. Exploring the dimensions of place branding: an application of the ICON model to the branding of Toronto. International Journal of Tourism Cities. 3 (1), pp. 56-68. https://doi.org/10.1108/IJTC-10-2016-003512
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