Destination images of non-visitors

Article


Cherifi, B., Smith, A., Maitland, R. and Stevenson, N. 2014. Destination images of non-visitors. Annals of Tourism Research. 49, pp. 190-202. https://doi.org/10.1016/j.annals.2014.09.008
TypeArticle
TitleDestination images of non-visitors
AuthorsCherifi, B., Smith, A., Maitland, R. and Stevenson, N.
Abstract

This article provides much needed understanding of destination images held by non-visitors. Recognizing the characteristics of non-visitor images and their formation is important in order to understand images more widely. This qualitative study assesses images of London. The views of three hundred people in the Czech Republic who have never visited London were obtained via an innovative open-ended research instrument. The study showed that non-visitors imagine destinations through comparisons with their own experiences of places. Findings indicate that images can be very persistent and that the first images formed of a destination endure over time. Although the research is based on people with no direct experience of London, the research highlights that a range of secondary ‘experiences’ influence image formation.

KeywordsDestination marketing; Place; City; Image formation; Czech; London
PublisherElsevier
JournalAnnals of Tourism Research
ISSN0160-7383
Publication dates
Online17 Oct 2014
Print01 Nov 2014
Publication process dates
Deposited25 Jun 2015
Accepted25 Sep 2014
Output statusPublished
Accepted author manuscript
License
Copyright Statement

© 2014. This author's accepted manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/

Additional information

Available online 17 October 2014

Digital Object Identifier (DOI)https://doi.org/10.1016/j.annals.2014.09.008
LanguageEnglish
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