Destination images of non-visitors
Article
Cherifi, B., Smith, A., Maitland, R. and Stevenson, N. 2014. Destination images of non-visitors. Annals of Tourism Research. 49, pp. 190-202. https://doi.org/10.1016/j.annals.2014.09.008
Type | Article |
---|---|
Title | Destination images of non-visitors |
Authors | Cherifi, B., Smith, A., Maitland, R. and Stevenson, N. |
Abstract | This article provides much needed understanding of destination images held by non-visitors. Recognizing the characteristics of non-visitor images and their formation is important in order to understand images more widely. This qualitative study assesses images of London. The views of three hundred people in the Czech Republic who have never visited London were obtained via an innovative open-ended research instrument. The study showed that non-visitors imagine destinations through comparisons with their own experiences of places. Findings indicate that images can be very persistent and that the first images formed of a destination endure over time. Although the research is based on people with no direct experience of London, the research highlights that a range of secondary ‘experiences’ influence image formation. |
Keywords | Destination marketing; Place; City; Image formation; Czech; London |
Publisher | Elsevier |
Journal | Annals of Tourism Research |
ISSN | 0160-7383 |
Publication dates | |
Online | 17 Oct 2014 |
01 Nov 2014 | |
Publication process dates | |
Deposited | 25 Jun 2015 |
Accepted | 25 Sep 2014 |
Output status | Published |
Accepted author manuscript | License |
Copyright Statement | © 2014. This author's accepted manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/ |
Additional information | Available online 17 October 2014 |
Digital Object Identifier (DOI) | https://doi.org/10.1016/j.annals.2014.09.008 |
Language | English |
https://repository.mdx.ac.uk/item/85q34
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