Dr Barbora Cherifi

| Name | Dr Barbora Cherifi |
|---|---|
| Job title | Senior Lecturer in Tourism |
| Research institute | |
| Primary appointment | Marketing, Enterprise & Tourism |
| Email address | b.cherifi@mdx.ac.uk |
| ORCID | https://orcid.org/0000-0002-4040-0813 |
| Contact category | Academic staff |
Biography
Biography Joined Middlesex University in 2014. Have been teaching tourism, hospitality and events across various universities in London since 2008.
Teaching Since joining the university, taught on a number of modules, currently module leader of Destination Management (TOU 4224). Also module leader of Opportunities and Resources in Tourism (TOU1012) and the International Tourism Industry and Hospitality (TOU 1013). Postgraduate dissertation supervisor.
Supervision
Education and qualifications
Grants
Prizes and Awards
Research outputs
Understanding differences in imagined and actual experiences in tourism
Stylidis, D. and Cherifi, B. 2026. Understanding differences in imagined and actual experiences in tourism. Tourism Planning and Development.Understanding an old school information source: the role of books on mature Czech non-visitors’ images of London
Stylidis, D. and Cherifi, B. 2025. Understanding an old school information source: the role of books on mature Czech non-visitors’ images of London. International Journal of Tourism Cities. https://doi.org/10.1080/20565607.2025.2553133Creative sustainable solutions in cultural tourism attractions in London
Cherifi, B. 2025. Creative sustainable solutions in cultural tourism attractions in London. in: Salvador, E. and Pappalepore, I. (ed.) Responsible Consumption and Production in the Creative and Cultural Industries: Actions, Policies, and Strategies for a Sustainable Future Routledge. pp. 117-136Exploring Czechs' and Greeks' mental associations of London: A tourist destination or a place to live in?
Stylidis, D., Cherifi, B. and Melewar, T. 2021. Exploring Czechs' and Greeks' mental associations of London: A tourist destination or a place to live in? Journal of Destination Marketing and Management. 19. https://doi.org/10.1016/j.jdmm.2020.100530Beyond image: imagined experiences of a destination
Cherifi, B., Smith, A., Maitland, R. and Stevenson, N. 2018. Beyond image: imagined experiences of a destination. International Journal of Tourism Research. 20 (6), pp. 748-755. https://doi.org/10.1002/jtr.2227Characteristics of destination image: visitors and non-visitors' images of London
Stylidis, D. and Cherifi, B. 2018. Characteristics of destination image: visitors and non-visitors' images of London. Tourism Review. 73 (1), pp. 55-67. https://doi.org/10.1108/TR-05-2017-0090Destination images of non-visitors
Cherifi, B., Smith, A., Maitland, R. and Stevenson, N. 2014. Destination images of non-visitors. Annals of Tourism Research. 49, pp. 190-202. https://doi.org/10.1016/j.annals.2014.09.008936
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