Dr Kailin Wu
| Name | Dr Kailin Wu |
|---|---|
| Job title | Senior Lecturer in Marketing |
| Research institute | |
| Primary appointment | Marketing, Enterprise & Tourism |
| Email address | karen22@mdx.ac.uk |
| ORCID | https://orcid.org/0000-0003-4607-5983 |
| Contact category | Academic staff (past) |
Research outputs
How does reputation win trust? A customer-based mediation analysis
Ali, R., Jin, Z., Wu, K. and Melewar, T. 2017. How does reputation win trust? A customer-based mediation analysis. International Studies of Management and Organization. 47 (3), pp. 220-239. https://doi.org/10.1080/00208825.2017.1318017'Where do you want to go today?' An analysis of family group decisions to visit museums
Wu, K., Holmes, K. and Tribe, J. 2010. 'Where do you want to go today?' An analysis of family group decisions to visit museums. Journal of Marketing Management. 26 (7-8), pp. 706-726. https://doi.org/10.1080/02672571003780007398
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