Dr Chong Yu

Research institute
Name	Dr Chong Yu
Job title	Senior Lecturer in Marketing
Primary appointment	Marketing, Enterprise & Tourism
Email address	c.yu@mdx.ac.uk
ORCID	https://orcid.org/0000-0003-3877-4928
Contact category	Academic staff

Supervision

Doctoral Researcher	Award	Status	Role
Abdulla Abdulghaffar	PhD	Enrolled Student	Supervisor	Sep 2024 - Present
Chonchanok Saktavivong	PhD	Enrolled Student	Supervisor	Jan 2019 - Nov 2024
Jie Shi	PhD	Enrolled Student	Supervisor	Aug 2025 -
Viet Khai Le	MPhil/PhD	Enrolled Student	Supervisor	Aug 2025 -

Employment

Role

Lecturer in Marketing

Employer

Middlesex University London

From

27 Jul 2020

31 Aug 2023

Education and qualifications

Grants

Prizes and Awards

External activities

Research outputs

Job demands-resources theory extended: stress, loneliness, andcare responsibilities impacting UK doctoral students’ and academics’ mental health

Ueno, A., Yu, C., Curtis, L. and Dennis, C. 2024. Job demands-resources theory extended: stress, loneliness, andcare responsibilities impacting UK doctoral students’ and academics’ mental health. Studies in Higher Education. 50 (4), pp. 808-823. https://doi.org/10.1080/03075079.2024.2357148

A review of the metaverse in higher education: opportunities, challenges and future research agenda

Ueno, A., Curtis, L., Wood, R., Al-Emran, M. and Yu, C. 2024. A review of the metaverse in higher education: opportunities, challenges and future research agenda. in: Al-Sharafi, M., Al-Emran, M., Tan, G. and Ooi, K. (ed.) Current and Future Trends on Intelligent Technology Adoption: Volume 2 Cham Springer. pp. 1-16

When challenges hinder: An investigation of buyer-imposed stressors on supplier flexibility

Yu, C., Ang, D., Najafi-Tavani, Z. and Zantidou, E. 2023. When challenges hinder: An investigation of buyer-imposed stressors on supplier flexibility. Industrial Marketing Management. 113, pp. 88-99. https://doi.org/10.1016/j.indmarman.2023.06.001

Building subsidiary local responsiveness: (When) does the directionality of intrafirm knowledge transfers matter?

Najafi-Tavani, Z., Robson, M., Zaefarian, G., Andersson, U. and Yu, C. 2018. Building subsidiary local responsiveness: (When) does the directionality of intrafirm knowledge transfers matter? Journal of World Business. 53 (4), pp. 475-492. https://doi.org/10.1016/j.jwb.2018.01.004

The effects of challenge and hindrance stressors on multinational corporations’ subsidiary performance: the role of institutional dependence

Yu, C. 2020. The effects of challenge and hindrance stressors on multinational corporations’ subsidiary performance: the role of institutional dependence. PhD thesis University of Leeds

The roles of institutional dependence and slack financial resources: Implications for the challenge–hindrance stressors framework in headquarters-subsidiary relationships

Yu, C., Najafi-Tavani, Z., Robson, M. and Zaefarian, G. 2020. The roles of institutional dependence and slack financial resources: Implications for the challenge–hindrance stressors framework in headquarters-subsidiary relationships. 49th Annual EMAC Conference. Budapest, Hungary 26 - 29 May 2020 European Marketing Academy (EMAC).

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