Dr Chong Yu

Name | Dr Chong Yu |
---|---|
Job title | Senior Lecturer in Marketing |
Research institute | |
Primary appointment | Marketing, Enterprise & Tourism |
Email address | c.yu@mdx.ac.uk |
ORCID | https://orcid.org/0000-0003-3877-4928 |
Contact category | Academic staff |
Biography
Biography
Dr. Chong Yu is a Senior Lecturer in Marketing and the Departmental PGR Research Lead (Marketing, Enterprise, and Tourism) at the Faculty of Business and Law, Middlesex University London. Chong’s research has been published in internationally renowned academic journals such as the Journal of World Business, Industrial Marketing Management, and Studies in Higher Education.
He mentors research projects at both postgraduate and undergraduate levels. If you are passionate about pursuing a PhD in Business and Management, please email to discuss your research proposal.
Teaching
- Module Leader: Marketing Research and Insights (MKT2001)
- Module Leader: Event Planning and Management (TOU3026)
- Module Leader: Events Management (TOU4232)
- Dissertation Supervisor: Research Project (MKT4166)
Employment
Lecturer in Marketing
Middlesex University London
27 Jul 2020
31 Aug 2023
Education and qualifications
Grants
Prizes and Awards
External activities
Research outputs
Job demands-resources theory extended: stress, loneliness, andcare responsibilities impacting UK doctoral students’ and academics’ mental health
Ueno, A., Yu, C., Curtis, L. and Dennis, C. 2024. Job demands-resources theory extended: stress, loneliness, andcare responsibilities impacting UK doctoral students’ and academics’ mental health. Studies in Higher Education. 50 (4), pp. 808-823. https://doi.org/10.1080/03075079.2024.2357148A review of the metaverse in higher education: opportunities, challenges and future research agenda
Ueno, A., Curtis, L., Wood, R., Al-Emran, M. and Yu, C. 2024. A review of the metaverse in higher education: opportunities, challenges and future research agenda. in: Al-Sharafi, M., Al-Emran, M., Tan, G. and Ooi, K. (ed.) Current and Future Trends on Intelligent Technology Adoption: Volume 2 Cham Springer. pp. 1-16When challenges hinder: An investigation of buyer-imposed stressors on supplier flexibility
Yu, C., Ang, D., Najafi-Tavani, Z. and Zantidou, E. 2023. When challenges hinder: An investigation of buyer-imposed stressors on supplier flexibility. Industrial Marketing Management. 113, pp. 88-99. https://doi.org/10.1016/j.indmarman.2023.06.001Building subsidiary local responsiveness: (When) does the directionality of intrafirm knowledge transfers matter?
Najafi-Tavani, Z., Robson, M., Zaefarian, G., Andersson, U. and Yu, C. 2018. Building subsidiary local responsiveness: (When) does the directionality of intrafirm knowledge transfers matter? Journal of World Business. 53 (4), pp. 475-492. https://doi.org/10.1016/j.jwb.2018.01.004The effects of challenge and hindrance stressors on multinational corporations’ subsidiary performance: the role of institutional dependence
Yu, C. 2020. The effects of challenge and hindrance stressors on multinational corporations’ subsidiary performance: the role of institutional dependence. PhD thesis University of Leeds MarketingThe roles of institutional dependence and slack financial resources: Implications for the challenge–hindrance stressors framework in headquarters-subsidiary relationships
Yu, C., Najafi-Tavani, Z., Robson, M. and Zaefarian, G. 2020. The roles of institutional dependence and slack financial resources: Implications for the challenge–hindrance stressors framework in headquarters-subsidiary relationships. 49th Annual EMAC Conference. Budapest, Hungary 26 - 29 May 2020 European Marketing Academy (EMAC).494
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