Dr Chong Yu

Research institute
Name	Dr Chong Yu
Job title	Senior Lecturer in Marketing
Primary appointment	Marketing, Enterprise & Tourism
Email address	c.yu@mdx.ac.uk
ORCID	https://orcid.org/0000-0003-3877-4928
Contact category	Academic staff

Biography

Biography

Dr. Chong Yu is a Senior Lecturer in Marketing and the Departmental PGR Research Lead (Marketing, Enterprise, and Tourism) at the Faculty of Business and Law, Middlesex University London. Chong’s research has been published in internationally renowned academic journals such as the Journal of World Business, Industrial Marketing Management, and Studies in Higher Education.

He mentors research projects at both postgraduate and undergraduate levels. If you are passionate about pursuing a PhD in Business and Management, please email to discuss your research proposal.

Teaching

Module Leader: Marketing Research and Insights (MKT2001)
Module Leader: Event Planning and Management (TOU3026)
Module Leader: Events Management (TOU4232)
Dissertation Supervisor: Research Project (MKT4166)

Supervision

Doctoral Researcher	Award	Status	Role
Abdulla Abdulghaffar	PhD	Enrolled Student	Supervisor	Sep 2024 - Present
Chonchanok Saktavivong	PhD	Enrolled Student	Supervisor	Jan 2019 - Present

Employment

Role

Lecturer in Marketing

Employer

Middlesex University London

From

27 Jul 2020

31 Aug 2023

Education and qualifications

Grants

Prizes and Awards

External activities

Research outputs

Job demands-resources theory extended: stress, loneliness, andcare responsibilities impacting UK doctoral students’ and academics’ mental health

Ueno, A., Yu, C., Curtis, L. and Dennis, C. 2024. Job demands-resources theory extended: stress, loneliness, andcare responsibilities impacting UK doctoral students’ and academics’ mental health. Studies in Higher Education. 50 (4), pp. 808-823. https://doi.org/10.1080/03075079.2024.2357148

A review of the metaverse in higher education: opportunities, challenges and future research agenda

Ueno, A., Curtis, L., Wood, R., Al-Emran, M. and Yu, C. 2024. A review of the metaverse in higher education: opportunities, challenges and future research agenda. in: Al-Sharafi, M., Al-Emran, M., Tan, G. and Ooi, K. (ed.) Current and Future Trends on Intelligent Technology Adoption: Volume 2 Cham Springer. pp. 1-16

When challenges hinder: An investigation of buyer-imposed stressors on supplier flexibility

Yu, C., Ang, D., Najafi-Tavani, Z. and Zantidou, E. 2023. When challenges hinder: An investigation of buyer-imposed stressors on supplier flexibility. Industrial Marketing Management. 113, pp. 88-99. https://doi.org/10.1016/j.indmarman.2023.06.001

Building subsidiary local responsiveness: (When) does the directionality of intrafirm knowledge transfers matter?

Najafi-Tavani, Z., Robson, M., Zaefarian, G., Andersson, U. and Yu, C. 2018. Building subsidiary local responsiveness: (When) does the directionality of intrafirm knowledge transfers matter? Journal of World Business. 53 (4), pp. 475-492. https://doi.org/10.1016/j.jwb.2018.01.004

The effects of challenge and hindrance stressors on multinational corporations’ subsidiary performance: the role of institutional dependence

Yu, C. 2020. The effects of challenge and hindrance stressors on multinational corporations’ subsidiary performance: the role of institutional dependence. PhD thesis University of Leeds

The roles of institutional dependence and slack financial resources: Implications for the challenge–hindrance stressors framework in headquarters-subsidiary relationships

Yu, C., Najafi-Tavani, Z., Robson, M. and Zaefarian, G. 2020. The roles of institutional dependence and slack financial resources: Implications for the challenge–hindrance stressors framework in headquarters-subsidiary relationships. 49th Annual EMAC Conference. Budapest, Hungary 26 - 29 May 2020 European Marketing Academy (EMAC).

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