Dr Alexis Chapman
Name | Dr Alexis Chapman |
---|---|
Job title | DoP - Apprenticeship and work-based learning programmes |
Research institute | |
Primary appointment | Marketing, Enterprise & Tourism |
Email address | A.X.Chapman@mdx.ac.uk |
Contact category | Academic staff |
Biography
Biography Alexis Chapman is the Director of Marketing Programmes for the Marketing Enterprise and Tourism Department ( MET) and a senior lecturer in digital marketing. Having completed her PhD at the University of Nice Sophia Antipolis (University Cote D’Azur), her doctoral thesis focused on a case study of The Fairmont Hotel (AccorHotels) website to better understand how brands can engage and co-create value with their consumers online. She previously developed programmes and lectured at INSEEC since 2012 in both France (Lyon, Chambery & Monaco) and London as an adjunct professor for the MSc in Digital Marketing & Brand Management as well as MSc Luxury Hospitality Marketing programmes.
Teaching Module leader for - Mkt 4065 Digital Marketing and Mkt 3018 Marketing Consultancy. Teach on Mkt 2002 - Digital Strategy
Employment
Education and qualifications
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Research outputs
Luxury brand value co-creation with online brand communities in the service encounter
Chapman, A. and Dilmperi, A. 2022. Luxury brand value co-creation with online brand communities in the service encounter. Journal of Business Research. 144, pp. 902-921. https://doi.org/10.1016/j.jbusres.2022.01.06879
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