Dr Alexis Chapman

Research institute
Name	Dr Alexis Chapman
Job title	DoP - Apprenticeship and work-based learning programmes
Primary appointment	Marketing, Enterprise & Tourism
Email address	A.X.Chapman@mdx.ac.uk
Contact category	Researcher

Biography

Biography

Alexis Chapman is the Director of Marketing Programmes for the Marketing Enterprise and Tourism Department ( MET) and a senior lecturer in digital marketing. Having completed her PhD at the University of Nice Sophia Antipolis (University Cote D’Azur), her doctoral thesis focused on a case study of The Fairmont Hotel (AccorHotels) website to better understand how brands can engage and co-create value with their consumers online.

She previously developed programmes and lectured at INSEEC since 2012 in both France (Lyon, Chambery & Monaco) and London as an adjunct professor for the MSc in Digital Marketing & Brand Management as well as MSc Luxury Hospitality Marketing programmes.

Teaching

Module leader for - Mkt 4065 Digital Marketing and Mkt 3018 Marketing Consultancy.

Teach on Mkt 2002 - Digital Strategy

Employment

Role

Director of Programmes Marketing

Employer

Middlesex University London

From

20 Sept 2018

Education and qualifications

Grants

Prizes and Awards

Research outputs

Luxury brand value co-creation with online brand communities in the service encounter

Chapman, A. and Dilmperi, A. 2022. Luxury brand value co-creation with online brand communities in the service encounter. Journal of Business Research. 144, pp. 902-921. https://doi.org/10.1016/j.jbusres.2022.01.068

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