Dr Victoria Waligo


NameDr Victoria Waligo
Job titleSenior Lecturer in Tourism
Research institute
Primary appointmentMarketing, Enterprise & Tourism
ORCIDhttps://orcid.org/0000-0002-6019-4244
Contact categoryAcademic staff (past)

Biography

Biography

Victoria Waligo (SFHEA,PhD, MSc, BA) is a Senior Lecturer in the Department of Marketing, Enterprise and Tourism at the Faculty of Business & Law of Middlesex University, London. Her key research interests include sustainable tourism management, stakeholder engagement and social entrepreneurship with a focus on processes and implementation. Prior to her PhD, Victoria studied economics and political science for her first degree and undertook a Masters degree in international travel and tourism Management thereafter. Among other academic engagements, Victoria has published her work in outstanding academic journals including Tourism Management, the Journal of Business Research and the Annals of Tourism. In addition, Victoria has a wealth of industry and research experience gained from working in a managerial capacity in the aviation sector and through her research roles at the former Centre for Environmental Studies (CESHI) at Oxford Brookes University and at Westminster Abbey in London. She worked as a Sales Manager for national airlines including Egyptair and Air Tanzania, before becoming Acting Regional Manager for South African Airways responsible for Uganda, Kenya and Rwanda offices and Chairperson of the Board of Airline Representatives in Uganda. At CESHI she supported data collection for a Waste Management Project in the UK. At Westminster Abbey she investigated how the Abbey could be sustained as a visitor attraction and a church. Victoria is currently teaching and supporting students at both undergraduate and post graduate levels in tourism related modules.

Teaching

Victoria is currently involved in teaching on the BSc (Hons) International Tourism Management programme and the BSc (Hons) Professional Practice in Business to Business Sales Degree Apprenticeship. She has taught on a range of undergraduate modules including Contemporary Tourism Management, Tourism Enterprise & Revenue Management, Passenger Transport & Aviation Management and the Professional Development Portfolio 1.  Victoria also supervises both undergraduate and post graduate dissertations in the Tourism and Marketing field. She is also the Director of Programmes for Tourism and Sales which requires her to ensure the smooth running of the two programmes. Victoria is a Senior Fellow of the Higher Education Academy and her contribution to teaching is underpinned by her research and pedagogy experience.

Employment

Director of Tourism and Sales / Senior Lecturer
Middlesex University, London - Hendon
01 Sept 2013
10 Sept 2024

Education and qualifications

Grants

Prizes and Awards

External activities

Research outputs

Changes in consumer purchasing behavior due to COVID-19 pandemic

Akter, S., Ashrafi, T. and Waligo, V. 2021. Changes in consumer purchasing behavior due to COVID-19 pandemic. Journal of Marketing and Consumer Research. 77, pp. 33-46. https://doi.org/10.7176/JMCR/77-04

Social value creation through tourism enterprise

Altinay, L., Sigala, M. and Waligo, V. 2016. Social value creation through tourism enterprise. Tourism Management. 54, pp. 404-417. https://doi.org/10.1016/j.tourman.2015.12.011

Embedding stakeholders in sustainable tourism strategies

Waligo, V., Clarke, J. and Hawkins, R. 2015. Embedding stakeholders in sustainable tourism strategies. Annals of Tourism Research. 55, pp. 90-93. https://doi.org/10.1016/j.annals.2015.09.002

Tourism entrepreneurship and social capital

Waligo, V. 2015. Tourism entrepreneurship and social capital. in: Brookes, M. and Altinay, L. (ed.) Entrepreneurship in hospitality and tourism: a global perspective Goodfellow Publishers.

Implementing sustainable tourism: a multi-stakeholder involvement management framework

Waligo, V., Clarke, J. and Hawkins, R. 2013. Implementing sustainable tourism: a multi-stakeholder involvement management framework. Tourism Management. 36, pp. 342.-353. https://doi.org/10.1016/j.tourman.2012.10.008

Sustainability and marketing for responsible tourism

Clarke, J., Hawkins, R. and Waligo, V. 2013. Sustainability and marketing for responsible tourism. in: McCabe, S. (ed.) The Routledge Handbook of Tourism Marketing Routledge. pp. 41-53

The 'leadership-stakeholder involvement capacity' nexus in stakeholder management

Waligo, V., Clarke, J. and Hawkins, R. 2014. The 'leadership-stakeholder involvement capacity' nexus in stakeholder management. Journal of Business Research. 67 (7), pp. 1342-1352. https://doi.org/10.1016/j.jbusres.2013.08.019
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