Dr Victoria Waligo
Name | Dr Victoria Waligo |
---|---|
Job title | Senior Lecturer in Tourism |
Research institute | |
Primary appointment | Marketing, Enterprise & Tourism |
ORCID | https://orcid.org/0000-0002-6019-4244 |
Contact category | Academic staff (past) |
Biography
Biography Victoria Waligo (SFHEA,PhD, MSc, BA) is a Senior Lecturer in the Department of Marketing, Enterprise and Tourism at the Faculty of Business & Law of Middlesex University, London. Her key research interests include sustainable tourism management, stakeholder engagement and social entrepreneurship with a focus on processes and implementation. Prior to her PhD, Victoria studied economics and political science for her first degree and undertook a Masters degree in international travel and tourism Management thereafter. Among other academic engagements, Victoria has published her work in outstanding academic journals including Tourism Management, the Journal of Business Research and the Annals of Tourism. In addition, Victoria has a wealth of industry and research experience gained from working in a managerial capacity in the aviation sector and through her research roles at the former Centre for Environmental Studies (CESHI) at Oxford Brookes University and at Westminster Abbey in London. She worked as a Sales Manager for national airlines including Egyptair and Air Tanzania, before becoming Acting Regional Manager for South African Airways responsible for Uganda, Kenya and Rwanda offices and Chairperson of the Board of Airline Representatives in Uganda. At CESHI she supported data collection for a Waste Management Project in the UK. At Westminster Abbey she investigated how the Abbey could be sustained as a visitor attraction and a church. Victoria is currently teaching and supporting students at both undergraduate and post graduate levels in tourism related modules.
Teaching Victoria is currently involved in teaching on the BSc (Hons) International Tourism Management programme and the BSc (Hons) Professional Practice in Business to Business Sales Degree Apprenticeship. She has taught on a range of undergraduate modules including Contemporary Tourism Management, Tourism Enterprise & Revenue Management, Passenger Transport & Aviation Management and the Professional Development Portfolio 1. Victoria also supervises both undergraduate and post graduate dissertations in the Tourism and Marketing field. She is also the Director of Programmes for Tourism and Sales which requires her to ensure the smooth running of the two programmes. Victoria is a Senior Fellow of the Higher Education Academy and her contribution to teaching is underpinned by her research and pedagogy experience.
Employment
Education and qualifications
Grants
Prizes and Awards
External activities
Research outputs
Changes in consumer purchasing behavior due to COVID-19 pandemic
Akter, S., Ashrafi, T. and Waligo, V. 2021. Changes in consumer purchasing behavior due to COVID-19 pandemic. Journal of Marketing and Consumer Research. 77, pp. 33-46. https://doi.org/10.7176/JMCR/77-04Social value creation through tourism enterprise
Altinay, L., Sigala, M. and Waligo, V. 2016. Social value creation through tourism enterprise. Tourism Management. 54, pp. 404-417. https://doi.org/10.1016/j.tourman.2015.12.011Embedding stakeholders in sustainable tourism strategies
Waligo, V., Clarke, J. and Hawkins, R. 2015. Embedding stakeholders in sustainable tourism strategies. Annals of Tourism Research. 55, pp. 90-93. https://doi.org/10.1016/j.annals.2015.09.002Tourism entrepreneurship and social capital
Waligo, V. 2015. Tourism entrepreneurship and social capital. in: Brookes, M. and Altinay, L. (ed.) Entrepreneurship in hospitality and tourism: a global perspective Goodfellow Publishers.Implementing sustainable tourism: a multi-stakeholder involvement management framework
Waligo, V., Clarke, J. and Hawkins, R. 2013. Implementing sustainable tourism: a multi-stakeholder involvement management framework. Tourism Management. 36, pp. 342.-353. https://doi.org/10.1016/j.tourman.2012.10.008Sustainability and marketing for responsible tourism
Clarke, J., Hawkins, R. and Waligo, V. 2013. Sustainability and marketing for responsible tourism. in: McCabe, S. (ed.) The Routledge Handbook of Tourism Marketing Routledge. pp. 41-53The 'leadership-stakeholder involvement capacity' nexus in stakeholder management
Waligo, V., Clarke, J. and Hawkins, R. 2014. The 'leadership-stakeholder involvement capacity' nexus in stakeholder management. Journal of Business Research. 67 (7), pp. 1342-1352. https://doi.org/10.1016/j.jbusres.2013.08.019652
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