The nature of NPD and role flexibility of R&D/marketing in a fast growing high-tech setting

Article

Jin, Z. 2001. The nature of NPD and role flexibility of R&D/marketing in a fast growing high-tech setting. R&D Management. 31 (3), pp. 275-285. https://doi.org/10.1111/1467-9310.00216
TypeArticle
TitleThe nature of NPD and role flexibility of R&D/marketing in a fast growing high-tech setting
AuthorsJin, Z.
Abstract

This study investigated the mutual learning process between marketing and R&D in the context of the information and communications technology industry. The relationship between product newness and role flexibility of R&D/marketing was examined via correlation analysis and multiple regression against a stratified sample of 171 new products. The results showed that different aspects of product newness are associated in a different way to role flexibility of R&D/marketing. Management should therefore be aware of such differences when planning their product development portfolio so that effective integration between R&D and marketing can be achieved.

PublisherBlackwell Publishing
JournalR&D Management
ISSN0033-6807
Electronic1467-9310
Publication dates
Print31 Jul 2001
Online17 Dec 2002
Publication process dates
Deposited11 May 2020
Accepted01 Jan 2001
Output statusPublished
Digital Object Identifier (DOI)https://doi.org/10.1111/1467-9310.00216
Scopus EID2-s2.0-0035595158
Related Output
Has metadatahttp://www.scopus.com/inward/record.url?eid=2-s2.0-0035595158&partnerID=MN8TOARS
LanguageEnglish
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