The nature of NPD and role flexibility of R&D/marketing in a fast growing high-tech setting
Article
Jin, Z. 2001. The nature of NPD and role flexibility of R&D/marketing in a fast growing high-tech setting. R&D Management. 31 (3), pp. 275-285. https://doi.org/10.1111/1467-9310.00216
Type | Article |
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Title | The nature of NPD and role flexibility of R&D/marketing in a fast growing high-tech setting |
Authors | Jin, Z. |
Abstract | This study investigated the mutual learning process between marketing and R&D in the context of the information and communications technology industry. The relationship between product newness and role flexibility of R&D/marketing was examined via correlation analysis and multiple regression against a stratified sample of 171 new products. The results showed that different aspects of product newness are associated in a different way to role flexibility of R&D/marketing. Management should therefore be aware of such differences when planning their product development portfolio so that effective integration between R&D and marketing can be achieved. |
Publisher | Blackwell Publishing |
Journal | R&D Management |
ISSN | 0033-6807 |
Electronic | 1467-9310 |
Publication dates | |
31 Jul 2001 | |
Online | 17 Dec 2002 |
Publication process dates | |
Deposited | 11 May 2020 |
Accepted | 01 Jan 2001 |
Output status | Published |
Digital Object Identifier (DOI) | https://doi.org/10.1111/1467-9310.00216 |
Scopus EID | 2-s2.0-0035595158 |
Related Output | |
Has metadata | http://www.scopus.com/inward/record.url?eid=2-s2.0-0035595158&partnerID=MN8TOARS |
Language | English |
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