Jin, Z.; Navare, J.; Lynch, R.

The relationship between innovation culture and innovation outcomes: exploring the effects of sustainability orientation and firm size

Article

Jin, Z., Navare, J. and Lynch, R. 2019. The relationship between innovation culture and innovation outcomes: exploring the effects of sustainability orientation and firm size. R&D Management. 49 (4), pp. 607-623. https://doi.org/10.1111/radm.12351

Publication dates
Type	Article
Title	The relationship between innovation culture and innovation outcomes: exploring the effects of sustainability orientation and firm size
Authors	Jin, Z., Navare, J. and Lynch, R.
Abstract	Being sustainability oriented has become a key strategy for many firms. Equally, innovation culture and innovation outcomes have long been recognized as important contributors to the growth of firms. However, the literature on sustainability and innovation provides limited understanding of the important relationship between sustainability orientation, innovation culture and innovation outcomes. Given that large firms and small firms differ in building and employing their strategic assets, firm size matters in understanding the relationship. Through the lens of resource-based view, we develop a theoretical model embedding the four components and test it using data from a global survey: the 2012 Comparative Performance Assessment Study. Our research contributes to sustainability literature and innovation theory by providing an integrated framework to explicate the mechanism through which the innovation culture of the firm impacts on innovative performance through the sustainability orientation of the firm. The findings advance our understanding of the extent to which sustainable orientation can explain the relationship between innovation culture and innovation outcomes. Our evidence shows that the innovation culture of a firm facilitates the sustainability orientation of the firm and that the converse also applies. The research also contributes to our knowledge of the differences between large and small firms in leveraging their strategic assets in terms of innovation culture and sustainability orientation to facilitate superior innovation outcomes. Although firm size moderates the relationship between innovation culture and innovation outcomes, the research shows that this no longer holds when sustainability orientation is included in the relationship. A strong sustainability orientation can be a competitive advantage for firms in the delivery of superior innovation outcomes.
Keywords	Management of Technology and Innovation; Strategy and Management; General Business; Management and Accounting; Business and International Management
Publisher	Wiley
Journal	R&D Management
ISSN	0033-6807
Electronic	1467-9310
Online	18 Nov 2018
Print	Sep 2019
Publication process dates
Deposited	29 Oct 2018
Accepted	10 Oct 2018
Output status	Published
Accepted author manuscript	RandD Accepted manuscript ZJ JN RL 2018.pdf
Copyright Statement	This is the peer reviewed version of the following article: Jin, Z. , Navare, J. and Lynch, R. (2019), The relationship between innovation culture and innovation outcomes: exploring the effects of sustainability orientation and firm size. R&D Management, 49: 607-623. doi:10.1111/radm.12351, which has been published in final form at https://doi.org/10.1111/radm.12351. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions. [http://www.wileyauthors.com/self-archiving].
Digital Object Identifier (DOI)	https://doi.org/10.1111/radm.12351
Web of Science identifier	WOS:000479060300012
Language	English

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