Threshold concepts in teaching and learning undergraduate marketing research

Discussion paper


Manyiwa, S. 2006. Threshold concepts in teaching and learning undergraduate marketing research. Middlesex University.
TypeDiscussion paper
TitleThreshold concepts in teaching and learning undergraduate marketing research
AuthorsManyiwa, S.
Abstract

The paper reports on the possibilities and limitations of identifying threshold concepts in the subject of marketing research. Threshold concepts are distinct key concepts of a subject, which, if well understood, can lead to a transformed way of viewing the subject and reality in general. The empirical study focused on evaluating a list of selected key concepts of undergraduate marketing
research to determine whether or not any of these concepts could be included in a more structured research project on threshold concepts. The research results show that 15 of the 35 selected concepts possess characteristics that make these concepts potential threshold concepts. Further studies are required to determine whether or not these 15 concepts possess the characteristics of threshold
concepts.

Keywordsthreshold concept, transformative concept, irreversible concept, integrative concept, bounded concept, counter-intuitive concept, marketing education
Research GroupStrategic Marketing, Consumer Behaviour and Branding/Identity group
LanguageEnglish
JournalMiddlesex University- Discussion Papers Series
PublisherMiddlesex University
Publication process dates
Deposited19 Mar 2013
CompletedNov 2006
Output statusPublished
Additional information

Middlesex Discussion Paper Number 40

File
Permalink -

https://repository.mdx.ac.uk/item/83y92

Download files

  • 23
    total views
  • 5
    total downloads
  • 1
    views this month
  • 0
    downloads this month

Export as

Related outputs

Gender effects on consumers' attitudes toward comedic violence in advertisements
Manyiwa, S. and Jin, Z. 2020. Gender effects on consumers' attitudes toward comedic violence in advertisements. Journal of Promotion Management. 26 (5), pp. 654-673. https://doi.org/10.1080/10496491.2020.1729314
Impact of dance in advertisements on emotional attachment towards the advertised brand: Self-congruence theory
Manyiwa, S. 2020. Impact of dance in advertisements on emotional attachment towards the advertised brand: Self-congruence theory. Journal of Promotion Management. 26 (1), pp. 144-161. https://doi.org/10.1080/10496491.2019.1685620
Influence of perceived city brand image on emotional attachment to the city
Manyiwa, S., Priporas, C. and Wang, X. 2018. Influence of perceived city brand image on emotional attachment to the city. Journal of Place Management and Development. 11 (1), pp. 60-77. https://doi.org/10.1108/JPMD-01-2017-0011
Controversies in values research: methodological implications
Manyiwa, S. 2004. Controversies in values research: methodological implications. Middlesex University Business School, London.
Impact of materialism on consumers' ethical evaluation and acceptance of product placement in movies
Manyiwa, S. and Brennan, R. 2016. Impact of materialism on consumers' ethical evaluation and acceptance of product placement in movies. Social Business. 6 (1), pp. 65-82. https://doi.org/10.1362/204440816X14636485174958
Fear appeals in anti-smoking advertising: how important is self-efficacy?
Manyiwa, S. and Brennan, R. 2012. Fear appeals in anti-smoking advertising: how important is self-efficacy? Journal of Marketing Management. 28 (11-12), pp. 1419-1437. https://doi.org/10.1080/0267257X.2012.715092
Determining linkages between consumer choices in a social context and the consumer's values: a means–end approach
Manyiwa, S. and Crawford, I. 2002. Determining linkages between consumer choices in a social context and the consumer's values: a means–end approach. Journal of Consumer Behaviour- an International Research Review. 2 (1), pp. 54-70. https://doi.org/10.1002/cb.89