Controversies in values research: methodological implications

Discussion paper

Manyiwa, S. 2004. Controversies in values research: methodological implications. Middlesex University Business School, London.
TypeDiscussion paper
TitleControversies in values research: methodological implications
AuthorsManyiwa, S.
Abstract

This paper reviews the controversies surrounding values research. The methodological implications of these controversies are also highlighted. Awareness of these controversies might enable researchers to make more informed choices of values research approaches. In addition, the awareness could be the basis for further research work.

PublisherMiddlesex University Business School, London
Publication dates
Print12 Dec 2004
Publication process dates
Deposited12 Dec 2016
Accepted02 Nov 2004
Output statusPublished
Additional information

Discussion Paper Series: Marketing 2004 (27)

LanguageEnglish
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