Mr Muhammad Basir
| Name | Mr Muhammad Basir |
|---|---|
| Job title | Lecturer in Business & Management |
| Research institute | |
| Primary appointment | Strategy, Leadership & Operations |
| Email address | m.basir@mdx.ac.uk |
| ORCID | https://orcid.org/0000-0002-3801-7620 |
| Contact category | Academic staff |
Biography
Biography Muhammad Basir is a Lecturer in Business Management within Strategy Leadership and Operations (SLO) at Middlesex University, London. He teaches Operations and Supply Chain Management and Project Management, integrating research-led and practice-oriented approaches into his teaching. Basir is an interdisciplinary researcher specialising in digitalisation, technology adoption, and organisational transformation. He holds a PhD in Business Informatics from Henley Business School, University of Reading, and has contributed to multiple EPSRC and ESRC funded research projects, focusing on the adoption of digital technologies in orgainsations.
Teaching MGT2230 Operations and Supply Chain Management MGT3731 Procurement and Logistics
Supervision
Employment
Research Associate
University of Bath
13 Mar 2023
31 Aug 2025
Research Associate
University of Sheffield
01 Aug 2022
10 Mar 2023
Research and Teaching Assistant
GC University Lahore
03 Jul 2017
29 Jul 2022
Education and qualifications
Grants
Prizes and Awards
Research outputs
Consolidating perspectives on digitalization: a structured review of factors influencing technology implementation in manufacturing [Presentation]
Basir, M., Loukaides, E. and Giannikas, V. 2024. Consolidating perspectives on digitalization: a structured review of factors influencing technology implementation in manufacturing [Presentation]. 31st European Operations Management Conference (EurOMA). Barcelona, Spain 29 Jun - 04 Jul 2024Digitalisation of highly regulated sectors: understanding enablers for digital technology adoption
Jalba, C.L., Clark, D., Lattanzio, S., Basir, M. and Newnes, L. 2024. Digitalisation of highly regulated sectors: understanding enablers for digital technology adoption. Cooper, A., Trigos, F., Stjepandić, J., Curran, R. and Lazar, I. (ed.) 31st ISTE International Conference on Transdisciplinary Engineering. London, UK 09 - 11 Jul 2024 IOS Press. pp. 608-617 https://doi.org/10.3233/atde240910Insights from UK manufacturing – what implementers of industrial digital technology teach us about enablers and benefits
Basir, M. and Loukaides, E. 2024. Insights from UK manufacturing – what implementers of industrial digital technology teach us about enablers and benefits. Centre for People-Led Digitalisation. https://doi.org/10.15125/bathro-348048809Understanding the relationship between behaviours using semantic technologies
Mazumdar, S., Maikore, F., Lanfranchi, V., Roychowdhury, S., Webber, R., Baird, H.M., Basir, M., Huddy, V., Norman, P., Rowe, R., Scott, A.J. and Webb, T.L. 2023. Understanding the relationship between behaviours using semantic technologies. 25th International Conference on Human-Computer Interaction. Springer. pp. 103-109 https://doi.org/10.1007/978-3-031-35998-9_15Validating learner-based e-learning barriers: developing an instrument to aid e-learning implementation management and leadership
Basir, M., Ali, S. and Gulliver, S.R. 2021. Validating learner-based e-learning barriers: developing an instrument to aid e-learning implementation management and leadership. International Journal of Educational Management. 35 (6), pp. 1277-1296. https://doi.org/10.1108/ijem-12-2020-0563Research investigating individual device preference and e-learning quality perception: can a one-solution-fits-all e-learning solution work?
Alia, S., Gulliver, S.R., Uppala, M.A. and Basir, M. 2021. Research investigating individual device preference and e-learning quality perception: can a one-solution-fits-all e-learning solution work? Heliyon. 7 (6). https://doi.org/10.1016/j.heliyon.2021.e0734345
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