Prof Patrick Jordan

Biography

Professor Patrick W. Jordan is an internationally recognised leader in design psychology and user experience, serving as advisor to top global companies and governments. He specialises in understanding user needs and helping his clients to deliver innovative, effective and engaging solutions.

Pat also has a successful academic career and is one of the most cited people within his discipline.

He has given keynote speeches at conferences and corporate events all over the world and has won over 100 awards for professional achievement and business excellence.

In 2026, Pat was awarded a higher doctorate for his contributions to research.

Teaching

Prof Jordan teaches on the following courses:

PDE1315: Contextual Studies & Studio Practice

PDE 2316: Design Methods, Processes & Practice

PDE 3806: Design & Engineering in Context

His sessions are on the theme of Strategic Design. They include:

·      The Four Pleasures: A Framework for Understanding Users

·      Designing User Experience: The Building Blocks of UX

·      Research Methods: Techniques for Understanding Users

·      Personas: Creating Characters to Represent Users

·      Equality, Diversity & Inclusion: Inclusive Design

·      Emotion: Understanding Emotion and Designing for It

·      Artificial Intelligence: Application to Design Research

·      Narratives & Archetypes: Designing for Identity

·      Human-Human Interaction: The Neglected Aspect of Good User Experience

·      Branding: How the Personality of Products and Services Affects User Experience

·      Organisational Culture: How Companies Make Design Decisions

·      Presentation Techniques: How to Communicate Research Findings to Clients

·      Business Strategy & Design: Engagement, Revenue & Efficiency

·      Positive Psychology: The Principles of Success