Dr Mobashar Rehman


Dr Mobashar Rehman
NameDr Mobashar Rehman
Job titleSenior Lecturer in Digital Business and Analytics
Research institute
Primary appointmentStrategy, Leadership & Operations
Email addressM.Rehman@mdx.ac.uk
ORCIDhttps://orcid.org/0000-0003-1182-2504
Contact categoryAcademic staff

Biography

Biography

Currently, I am Senior Lecturer in Digital Transformation and Analytics at Faculty of Business and Law, School of Business, Middlesex University, London, UK. Before this, I worked at School of Business and Economics, Universiti Brunei Darussalam, Brunei. I also worked for 10 years at Department of Information Systems, Universiti Tunku Abdul Rahman, Malaysia. 

I have completed my PhD by research from Universiti Teknologi PETRONAS (UTP), Malaysia on scholarship with specialization in Knowledge Management. I also completed my MSc by research with specialization in Knowledge Management. The focus of my research during PhD and MSc was implementation of Knowledge Management among Malaysian Small and Medium Enterprises (SMEs). Besides, I also have Masters in Business Administration (MBA) and BS (Computer Science) degrees.

I have a strong and very competent background with more than 11 years of diversified experience in academics, teaching, around 12 years of research experience, and have more than 63 international research publications, proceedings and book chapters indexed in well-reputed databases having an impact factor more than 57.3 (ISI, WoS). I am part of research grants worth more than GBP 182,845 and have many national and international research collaborations in the form of joint research publications and research grants.

Teaching

Enterprise Resource Planning

Emerging Trends in Enterprise Applications

Enterprise Systems and Supply Chain Management

Management Analytics

Global Supply Chain Management

Research Methods

Project Finance and Risk Management

Employment

Senior Lecturer - Digital Business and Analytics
Middlesex University, London, UK
01 Dec 2022
Assistant Professor
Unoversiti Brunei Darussalam, Brunei Darussalam
29 Jan 2022
30 Nov 2022
Assistant Professor
Universiti Tunku Abdul Rahman (UTAR), Kampar, Perak, Malaysia
14 May 2012
31 Jan 2022

Education and qualifications

Grants

Prizes and Awards

Research outputs

Transforming strategies in the digital era: the role of social media in customer value analysis and crisis management for tourism firms

Rehman, H.M., Amin, A., Rehman, M., Nematova, G., Shamim, A. and Hossain, M.B. 2023. Transforming strategies in the digital era: the role of social media in customer value analysis and crisis management for tourism firms. International Journal of Management Studies. 30 (2), pp. 373-396. https://doi.org/10.32890/ijms2023.30.2.7

Importance of the sustainability tourism marketing practices: an insight from rural community-based homestays in Malaysia

Janjua, Z., Krishnapillai, G. and Rehman, M. 2023. Importance of the sustainability tourism marketing practices: an insight from rural community-based homestays in Malaysia. Journal of Hospitality and Tourism Insights. 6 (2), pp. 575-594. https://doi.org/10.1108/JHTI-10-2021-0274

Extracting key factors of cyber hygiene behaviour among software engineers: a systematic literature review

Kalhoro, S., Rehman, M., Ponnusamy, V. and Shaikh, F. 2021. Extracting key factors of cyber hygiene behaviour among software engineers: a systematic literature review. IEEE Access. 9, pp. 99339-99363. https://doi.org/10.1109/ACCESS.2021.3097144

Factors that influence high school female students' intentions to pursue science, technology, engineering and mathematics (STEM) education in Malaysia

Alam, M., Sajid, S., Kok, J., Rehman, M. and Amin, A. 2021. Factors that influence high school female students' intentions to pursue science, technology, engineering and mathematics (STEM) education in Malaysia. Pertanika Journal of Social Sciences and Humanities. 29 (2), pp. 839-867. https://doi.org/10.47836/pjssh.29.2.06

Cyberbullying behaviour: a study of undergraduate university students

Shaikh, F., Rehman, M., Amin, A., Shamim, A. and Hashmani, M. 2021. Cyberbullying behaviour: a study of undergraduate university students. IEEE Access. 9, pp. 92715-92734. https://doi.org/10.1109/ACCESS.2021.3086679

Information security behavior and information security policy compliance: a systematic literature review for identifying the transformation process from noncompliance to compliance

Ali, R., Dominic, P., Ali, S., Rehman, M. and Sohail, A. 2021. Information security behavior and information security policy compliance: a systematic literature review for identifying the transformation process from noncompliance to compliance. Applied Sciences. 11 (8). https://doi.org/10.3390/app11083383

A systematic literature review of rural homestays and sustainability in tourism

Janjua, Z., Krishnapillai, G. and Rehman, M. 2021. A systematic literature review of rural homestays and sustainability in tourism. SAGE Open. 11 (2). https://doi.org/10.1177/21582440211007117

An adaptive deep learning framework for dynamic image classification in the Internet of Things environment

Jameel, S.M., Hashmani, M.A., Rehman, M. and Budiman, A. 2020. An adaptive deep learning framework for dynamic image classification in the Internet of Things environment. Sensors. 20 (20). https://doi.org/10.3390/s20205811

Cyberbullying: a systematic literature review to identify the factors impelling university students towards cyberbullying

Bashir Shaikh, F., Rehman, M. and Amin, A. 2020. Cyberbullying: a systematic literature review to identify the factors impelling university students towards cyberbullying. IEEE Access. 8, pp. 148031-148051. https://doi.org/10.1109/ACCESS.2020.3015669

Review of social media influence on software development

Nematova, G., Rehman, M., Amin, A. and Hashmani, M.A. 2020. Review of social media influence on software development. Mehran University Research Journal of Engineering and Technology. 39 (3), pp. 603-611. https://doi.org/10.22581/muet1982.2003.15

Adaptive CNN ensemble for complex multispectral image analysis

Jameel, S., Hashmani, M., Rehman, M. and Budiman, A. 2020. Adaptive CNN ensemble for complex multispectral image analysis. Complexity. 2020. https://doi.org/10.1155/2020/8361989

Generation of highly nonlinear and dynamic AES substitution-boxes (S-boxes) using chaos-based rotational matrices

Malik, M.S.M., Ali, M.A., Khan, M.A., Ehatisham-Ul-Haq, M., Shah, S.N.M., Rehman, M. and Ahmad, W. 2020. Generation of highly nonlinear and dynamic AES substitution-boxes (S-boxes) using chaos-based rotational matrices. IEEE Access. 8, pp. 35682-35695. https://doi.org/10.1109/ACCESS.2020.2973679

A literature survey and empirical study of meta-learning for classifier selection

Khan, I., Zhang, X., Rehman, M. and Ali, R. 2020. A literature survey and empirical study of meta-learning for classifier selection. IEEE Access. 8, pp. 10262-10281. https://doi.org/10.1109/ACCESS.2020.2964726

A critical review on adverse effects of concept drift over machine learning classification models

Jameel, S.M., Hashmani, M.A., Alhussain, H., Rehman, M. and Budiman, A. 2020. A critical review on adverse effects of concept drift over machine learning classification models. International Journal of Advanced Computer Science and Applications. 11 (1), pp. 206-211. https://doi.org/10.14569/IJACSA.2020.0110127

Accuracy performance degradation in image classification models due to concept drift

Hashmani, M.A., Jameel, S.M., Alhussain, H., Rehman, M. and Budiman, A. 2019. Accuracy performance degradation in image classification models due to concept drift. International Journal of Advanced Computer Science and Applications. 10 (5), pp. 422-425. https://doi.org/10.14569/IJACSA.2019.0100552

Automatic image annotation for small and ad hoc intelligent applications using Raspberry Pi

Jameel, S.M., Hashmani, M.A., Rizvi, S.S.H., Uddin, V. and Rehman, M. 2019. Automatic image annotation for small and ad hoc intelligent applications using Raspberry Pi. Engineering Application of Artificial Intelligence Conference 2018 . Sabah, Malaysia 03 - 05 Dec 2018 EDP Sciences. https://doi.org/10.1051/matecconf/201925501003

Job satisfaction and knowledge sharing among computer and information science faculty members: a case of Malaysian universities

Rehman, M., Mahmood, A.K., Salleh, R. and Amin, A. 2014. Job satisfaction and knowledge sharing among computer and information science faculty members: a case of Malaysian universities. Research Journal of Applied Sciences, Engineering and Technology. 7 (4), pp. 839-848. https://doi.org/10.19026/rjaset.7.326

Framework to increase knowledge sharing behavior among software engineers

Rehman, M., Mahmood, A.K., Salleh, R. and Amin, A. 2014. Framework to increase knowledge sharing behavior among software engineers. Research Journal of Applied Sciences, Engineering and Technology. 7 (4), pp. 849-856. https://doi.org/10.19026/rjaset.7.327
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