Food culture distance as a predictor of foreign market selection: the case of Swedish food exporters

Article


Azar, G. 2014. Food culture distance as a predictor of foreign market selection: the case of Swedish food exporters. Journal of Food Products Marketing. 20 (1), pp. 75-97. https://doi.org/10.1080/10454446.2013.739121
TypeArticle
TitleFood culture distance as a predictor of foreign market selection: the case of Swedish food exporters
AuthorsAzar, G.
Abstract

The purpose of this article is to examine the impact of dissimilarity in food culture, “food culture distance,” as a predictor of foreign market selection by food exporters. The sample for this study consisted of 96 export ventures by Swedish food companies in 27 international markets. A composite index of the construct food culture distance was calculated and used as a predictor of foreign market attractiveness for food exporters. The findings indicate that food culture distance does positively impact the attractiveness of a foreign market for food exporters, implying that the greater the perceived distance in terms of food culture, the more attractive is the market for food exporters to enter.

PublisherTaylor & Francis (Routledge)
JournalJournal of Food Products Marketing
ISSN1045-4446
Electronic1540-4102
Publication dates
Online23 Dec 2013
Publication process dates
Deposited01 Mar 2024
Output statusPublished
Digital Object Identifier (DOI)https://doi.org/10.1080/10454446.2013.739121
Scopus EID2-s2.0-84891530573
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