Institutional distance and location choice: an experimental approach to the perception puzzle
Article
Azar, G., Batsakis, G., Drogendijk, R., PakSeresht, A. and Geng, R. 2024. Institutional distance and location choice: an experimental approach to the perception puzzle. International Marketing Review. https://doi.org/10.1108/IMR-12-2022-0282
Type | Article |
---|---|
Title | Institutional distance and location choice: an experimental approach to the perception puzzle |
Authors | Azar, G., Batsakis, G., Drogendijk, R., PakSeresht, A. and Geng, R. |
Abstract | In this research, we designed and implemented a unique vignette experiment to study the effect of managers’ perceptions of institutional distance on foreign location choice, as well as the moderating effect of managerial international experience and preferred entry mode on this relationship. |
Keywords | Foreign location choice; experimental vignette methodology; institutional distance; managerial international experience; entry mode choice |
Sustainable Development Goals | 9 Industry, innovation and infrastructure |
Middlesex University Theme | Creativity, Culture & Enterprise |
Language | English |
Publisher | Emerald |
Journal | International Marketing Review |
ISSN | 0265-1335 |
Publication process dates | |
Accepted | 17 Apr 2024 |
Deposited | 24 Apr 2024 |
Output status | Accepted |
Accepted author manuscript | License File Access Level Open |
Copyright Statement | Copyright © 2024, Emerald Publishing Limited. This AAM is provided for your own personal use only. It may not be used for resale, reprinting, systematic distribution, emailing, or for any other commercial purpose without the permission of the publisher |
Digital Object Identifier (DOI) | https://doi.org/10.1108/IMR-12-2022-0282 |
https://repository.mdx.ac.uk/item/1268z6
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Accepted author manuscript
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