Prof Goudarz Azar
| Name | Prof Goudarz Azar |
|---|---|
| Job title | "Professor & HoD, Strategy, Leadership and Operations" |
| Research institute | |
| Primary appointment | Strategy, Leadership & Operations |
| Email address | G.Azar@mdx.ac.uk |
| ORCID | https://orcid.org/0000-0001-8129-3092 |
| Contact category | Academic staff |
Biography
Biography Goudarz Azar is a Professor of Strategy and International Business and Head of Department of Strategy, Leadership and Operations. Goudarz joined the University in February 2024 and prior to that worked as Divisional Lead at Brunel University London. He has BSc in Engineering, MSc in Business Administration and PhD in International Business. Goudarz is a member of editorial board of Management International Review (ABS3*) and European Journal of International Management (ABS2*).
Employment
Education and qualifications
Grants
Prizes and Awards
Research outputs
Institutional distance and location choice: an experimental approach to the perception puzzle
Azar, G., Batsakis, G., Drogendijk, R., PakSeresht, A. and Geng, R. 2024. Institutional distance and location choice: an experimental approach to the perception puzzle. International Marketing Review. https://doi.org/10.1108/IMR-12-2022-0282Drivers of green cooperation between Chinese manufacturers and their customers: An empirical analysis
Guo, Y., Yen, D., Geng, R. and Azar, G. 2021. Drivers of green cooperation between Chinese manufacturers and their customers: An empirical analysis. Industrial Marketing Management. 93, pp. 137-146. https://doi.org/10.1016/j.indmarman.2021.01.004The contingent effect of product relatedness on B2B firms pricing strategy. Evidence from India
Batsakis, G., Theoharakis, V., Azar, G., Singh, S. and Singh, R. 2019. The contingent effect of product relatedness on B2B firms pricing strategy. Evidence from India. Industrial Marketing Management. 83, pp. 266-274. https://doi.org/10.1016/j.indmarman.2019.04.012Use and non-use values as motivational construct dimensions for farm animal welfare: impacts on the economic outcome for the farm
Hansson, H., Lagerkvist, C. and Azar, G. 2018. Use and non-use values as motivational construct dimensions for farm animal welfare: impacts on the economic outcome for the farm. Animal. 12 (10), pp. 2147-2155. https://doi.org/10.1017/S175173111700372XEx-post performance implications of divergence of managers’ perceptions of ‘distance’ from ‘reality’ in international business
Azar, G. and Drogendijk, R. 2019. Ex-post performance implications of divergence of managers’ perceptions of ‘distance’ from ‘reality’ in international business. Management International Review. 59 (1), pp. 67-92. https://doi.org/10.1007/s11575-018-0360-4Do MNEs from developed and emerging economies differ in their location choice of FDI? A 36-year review
Li, X., Quan, R., Stoian, M. and Azar, G. 2018. Do MNEs from developed and emerging economies differ in their location choice of FDI? A 36-year review. International Business Review. 27 (5), pp. 1089-1103. https://doi.org/10.1016/j.ibusrev.2018.03.012International diversification and firm performance in the post-acquisition period: a resource dependence perspective
Batsakis, G., Wood, G., Azar, G. and Singh, S. 2018. International diversification and firm performance in the post-acquisition period: a resource dependence perspective. Journal of Business Research. 93, pp. 151-159. https://doi.org/10.1016/j.jbusres.2018.02.025Organizational innovation, technological innovation, and export performance: The effects of innovation radicalness and extensiveness
Azar, G. and Ciabuschi, F. 2017. Organizational innovation, technological innovation, and export performance: The effects of innovation radicalness and extensiveness. International Business Review. 26 (2), pp. 324-336. https://doi.org/10.1016/j.ibusrev.2016.09.002Cultural distance, innovation and export performance: an examination of perceived and objective cultural distance
Azar, G. and Drogendijk, R. 2016. Cultural distance, innovation and export performance: an examination of perceived and objective cultural distance. European Business Review. 28 (2), pp. 176-207. https://doi.org/10.1108/EBR-06-2015-0065How congruent are managers' perceptions of cultural distance with objective reality?
Azar, G. 2014. How congruent are managers' perceptions of cultural distance with objective reality? Cross Cultural Management: An International Journal. 21 (4), pp. 400-421. https://doi.org/10.1108/CCM-03-2013-0041Psychic distance, innovation, and firm performance
Azar, G. and Drogendijk, R. 2014. Psychic distance, innovation, and firm performance. Management International Review. 54 (5), pp. 581-613. https://doi.org/10.1007/s11575-014-0219-2Food culture distance as a predictor of foreign market selection: the case of Swedish food exporters
Azar, G. 2014. Food culture distance as a predictor of foreign market selection: the case of Swedish food exporters. Journal of Food Products Marketing. 20 (1), pp. 75-97. https://doi.org/10.1080/10454446.2013.739121Inpatriates and expatriates: sources of strategic human capital for multinational food and beverage firms
Azar, G. 2012. Inpatriates and expatriates: sources of strategic human capital for multinational food and beverage firms. International Food and Agribusiness Management Review. 15 (A), pp. 73-79.Food culture distance: an antecedent to export marketing strategy adaptation - an empirical examination of Swedish and Finnish food processing companies
Azar, G. 2011. Food culture distance: an antecedent to export marketing strategy adaptation - an empirical examination of Swedish and Finnish food processing companies. International Food and Agribusiness Management Review. 14 (3), pp. 17-44.603
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