Prof Goudarz Azar

Prof Goudarz Azar
NameProf Goudarz Azar
Job title"Professor & HoD, Strategy, Leadership and Operations"
Research institute
Primary appointmentStrategy, Leadership & Operations
Email addressG.Azar@mdx.ac.uk
ORCIDhttps://orcid.org/0000-0001-8129-3092
Contact categoryAcademic staff

Biography

Biography

Goudarz Azar is a Professor of Strategy and International Business and the Head of the Department of Strategy, Leadership, and Operations. He joined the university in February 2024. Before starting at Middlesex, he held several senior academic leadership roles, including Head of the Department of Global Management and UG, PG, and MBA Admissions Director at Brunel Business School, Brunel University London.

Goudarz holds a BSc in Engineering, an MSc in Business Administration, and a PhD in International Business. Goudarz is a fellow of HEA and a member of the editorial board of Management International Review (ABS3*) and the European Journal of International Management (ABS2*). Goudarz' s research expertise and interests lie at the intersection of international business, strategy, and innovation management. His work has been published in top-tier management journals, including International Business Review, Management International Review, International Marketing Review, Industrial Marketing Management, and Journal of Business Research.

Employment

Education and qualifications

PhD in International Business
MSc in Business Administration
Fellow of Higher Education Academy

Grants

Prizes and Awards

External activities

External Examiner
External examiner
University of Liverpool Management School

Editorial Board Member
Management International Review

Editorial Board Member
European Journal of International Management

Research outputs

Institutional distance and location choice: an experimental approach to the perception puzzle

Azar, G., Batsakis, G., Drogendijk, R., PakSeresht, A. and Geng, R. 2024. Institutional distance and location choice: an experimental approach to the perception puzzle. International Marketing Review. https://doi.org/10.1108/IMR-12-2022-0282

Drivers of green cooperation between Chinese manufacturers and their customers: An empirical analysis

Guo, Y., Yen, D., Geng, R. and Azar, G. 2021. Drivers of green cooperation between Chinese manufacturers and their customers: An empirical analysis. Industrial Marketing Management. 93, pp. 137-146. https://doi.org/10.1016/j.indmarman.2021.01.004

The contingent effect of product relatedness on B2B firms pricing strategy. Evidence from India

Batsakis, G., Theoharakis, V., Azar, G., Singh, S. and Singh, R. 2019. The contingent effect of product relatedness on B2B firms pricing strategy. Evidence from India. Industrial Marketing Management. 83, pp. 266-274. https://doi.org/10.1016/j.indmarman.2019.04.012

Use and non-use values as motivational construct dimensions for farm animal welfare: impacts on the economic outcome for the farm

Hansson, H., Lagerkvist, C. and Azar, G. 2018. Use and non-use values as motivational construct dimensions for farm animal welfare: impacts on the economic outcome for the farm. Animal. 12 (10), pp. 2147-2155. https://doi.org/10.1017/S175173111700372X

Ex-post performance implications of divergence of managers’ perceptions of ‘distance’ from ‘reality’ in international business

Azar, G. and Drogendijk, R. 2019. Ex-post performance implications of divergence of managers’ perceptions of ‘distance’ from ‘reality’ in international business. Management International Review. 59 (1), pp. 67-92. https://doi.org/10.1007/s11575-018-0360-4

Do MNEs from developed and emerging economies differ in their location choice of FDI? A 36-year review

Li, X., Quan, R., Stoian, M. and Azar, G. 2018. Do MNEs from developed and emerging economies differ in their location choice of FDI? A 36-year review. International Business Review. 27 (5), pp. 1089-1103. https://doi.org/10.1016/j.ibusrev.2018.03.012

International diversification and firm performance in the post-acquisition period: a resource dependence perspective

Batsakis, G., Wood, G., Azar, G. and Singh, S. 2018. International diversification and firm performance in the post-acquisition period: a resource dependence perspective. Journal of Business Research. 93, pp. 151-159. https://doi.org/10.1016/j.jbusres.2018.02.025

Organizational innovation, technological innovation, and export performance: The effects of innovation radicalness and extensiveness

Azar, G. and Ciabuschi, F. 2017. Organizational innovation, technological innovation, and export performance: The effects of innovation radicalness and extensiveness. International Business Review. 26 (2), pp. 324-336. https://doi.org/10.1016/j.ibusrev.2016.09.002

Cultural distance, innovation and export performance: an examination of perceived and objective cultural distance

Azar, G. and Drogendijk, R. 2016. Cultural distance, innovation and export performance: an examination of perceived and objective cultural distance. European Business Review. 28 (2), pp. 176-207. https://doi.org/10.1108/EBR-06-2015-0065

How congruent are managers' perceptions of cultural distance with objective reality?

Azar, G. 2014. How congruent are managers' perceptions of cultural distance with objective reality? Cross Cultural Management: An International Journal. 21 (4), pp. 400-421. https://doi.org/10.1108/CCM-03-2013-0041

Psychic distance, innovation, and firm performance

Azar, G. and Drogendijk, R. 2014. Psychic distance, innovation, and firm performance. Management International Review. 54 (5), pp. 581-613. https://doi.org/10.1007/s11575-014-0219-2

Food culture distance as a predictor of foreign market selection: the case of Swedish food exporters

Azar, G. 2014. Food culture distance as a predictor of foreign market selection: the case of Swedish food exporters. Journal of Food Products Marketing. 20 (1), pp. 75-97. https://doi.org/10.1080/10454446.2013.739121

Inpatriates and expatriates: sources of strategic human capital for multinational food and beverage firms

Azar, G. 2012. Inpatriates and expatriates: sources of strategic human capital for multinational food and beverage firms. International Food and Agribusiness Management Review. 15 (A), pp. 73-79.

Food culture distance: an antecedent to export marketing strategy adaptation - an empirical examination of Swedish and Finnish food processing companies

Azar, G. 2011. Food culture distance: an antecedent to export marketing strategy adaptation - an empirical examination of Swedish and Finnish food processing companies. International Food and Agribusiness Management Review. 14 (3), pp. 17-44.
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