Navigating the challenges of professionalising sales careers: a case for degree apprenticeships in sales

DProf thesis


Sutton, L. 2022. Navigating the challenges of professionalising sales careers: a case for degree apprenticeships in sales. DProf thesis Middlesex University
TypeDProf thesis
Doctorate by public works thesis
TitleNavigating the challenges of professionalising sales careers: a case for degree apprenticeships in sales
AuthorsSutton, L.
Abstract

This thesis presents the narrative of my navigation through factors, both actual and philosophical, which I encountered during the development of my public works (PWs) of two, sales degree apprenticeships. It weaves together themes of stigma, bureaucracy, employer culture and complexity whilst addressing what constitutes ‘professionalism’ within the new and emerging professions of this VUCA (volatile, uncertain, complex, and ambiguous) period of change in the business environment.

The key methodologies which inform my approach to the critique of my works are autoethnography and reflective practice. These were achieved using a new coaching framework that I developed (C-E-D-A-R) specifically for this enquiry, recognising the complexity of the public works development ecosystem and the need for a framework to address all the dynamic elements and agencies within it. Enquiring into the ecosystem using C-E-D-A-R, I address the microsystem, mesosystem and macrosystem it supports, and identify the insights and outcomes emerging from the critique of the public works which expanded the possibilities for the ecosystem to maintain balance and relevance and to continue to thrive.

Sustainable Development Goals9 Industry, innovation and infrastructure
Middlesex University ThemeCreativity, Culture & Enterprise
Department nameBusiness School
Institution nameMiddlesex University
PublisherMiddlesex University Research Repository
Publication dates
Online12 Mar 2024
Publication process dates
Accepted20 Mar 2023
Deposited12 Mar 2024
Output statusPublished
Accepted author manuscript
File Access Level
Open
LanguageEnglish
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Accepted author manuscript
LSutton thesis.pdf
File access level: Open

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Sutton, L., Mao, Y. and Nottingham, P. 2022. Exploring the use of learning communities of practice within a degree apprenticeship through university and partnership provision while incorporating the use of inclusive principles and practice. Work Based Learning e-Journal International. 11 (1), pp. 79-80.
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