Professionalising sales and forging futures: integrated degree apprenticeship case study

Book chapter

Nottingham, P., Sutton, L., Bravenboer, D., Stevenson, F., Williams, D. and Philip, E. 2019. Professionalising sales and forging futures: integrated degree apprenticeship case study. in: The impact of the SEEC Credit Level Descriptors: case studies UK SEEC. pp. 18-21
Chapter titleProfessionalising sales and forging futures: integrated degree apprenticeship case study
AuthorsNottingham, P., Sutton, L., Bravenboer, D., Stevenson, F., Williams, D. and Philip, E.
Abstract

This case study presents recent innovative practice for an integrated Degree Apprenticeship in Business to Business Sales that was designed in partnership with Middlesex University and Consalia Ltd. Based on a framework developed by the main Trailblazer group, the degree has collaborative programming that incorporates flexible work-based pedagogies (Nottingham, 2016) that add to the professionalisation of sales in the United Kingdom. This programming is a good example to other degree apprenticeships of what can be achieved through partnership. It uses concepts of professional competence and academic learning in sector specific qualifications that integrate apprenticeship standards with negotiated work-based tuition. The curriculum, as it was conceived, utilised the SEEC level descriptors (SEEC, 2016) which had been developed with workplace practice in mind. This model of practice can be used by others to design and deliver this important new route for UK higher education.

Sustainable Development Goals5 Gender equality
17 Partnerships for the goals
Middlesex University ThemeCreativity, Culture & Enterprise
Research GroupWork and Learning Research Centre
LanguageEnglish
Page range18-21
Book titleThe impact of the SEEC Credit Level Descriptors: case studies
PublisherSEEC
Place of publicationUK
ISBN
Electronic9781527232228
Publication dates
Print30 Apr 2019
Publication process dates
Deposited31 Aug 2022
Accepted01 Apr 2019
Output statusPublished
Additional information

Publication description "SEEC publishes the widely-used SEEC Credit Level Descriptors (revised and reissued in 2016). In this publication we showcase the impact of the Descriptors in developing innovative qualification pathways in five universities and two professional bodies."

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