Professionalising sales and forging futures: integrated degree apprenticeship case study
Book chapter
Nottingham, P., Sutton, L., Bravenboer, D., Stevenson, F., Williams, D. and Philip, E. 2019. Professionalising sales and forging futures: integrated degree apprenticeship case study. in: The impact of the SEEC Credit Level Descriptors: case studies UK SEEC. pp. 18-21
Chapter title | Professionalising sales and forging futures: integrated degree apprenticeship case study |
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Authors | Nottingham, P., Sutton, L., Bravenboer, D., Stevenson, F., Williams, D. and Philip, E. |
Abstract | This case study presents recent innovative practice for an integrated Degree Apprenticeship in Business to Business Sales that was designed in partnership with Middlesex University and Consalia Ltd. Based on a framework developed by the main Trailblazer group, the degree has collaborative programming that incorporates flexible work-based pedagogies (Nottingham, 2016) that add to the professionalisation of sales in the United Kingdom. This programming is a good example to other degree apprenticeships of what can be achieved through partnership. It uses concepts of professional competence and academic learning in sector specific qualifications that integrate apprenticeship standards with negotiated work-based tuition. The curriculum, as it was conceived, utilised the SEEC level descriptors (SEEC, 2016) which had been developed with workplace practice in mind. This model of practice can be used by others to design and deliver this important new route for UK higher education. |
Sustainable Development Goals | 5 Gender equality |
17 Partnerships for the goals | |
Middlesex University Theme | Creativity, Culture & Enterprise |
Research Group | Work and Learning Research Centre |
Page range | 18-21 |
Book title | The impact of the SEEC Credit Level Descriptors: case studies |
Publisher | SEEC |
Place of publication | UK |
ISBN | |
Electronic | 9781527232228 |
Publication dates | |
30 Apr 2019 | |
Publication process dates | |
Deposited | 31 Aug 2022 |
Accepted | 01 Apr 2019 |
Output status | Published |
Additional information | Publication description "SEEC publishes the widely-used SEEC Credit Level Descriptors (revised and reissued in 2016). In this publication we showcase the impact of the Descriptors in developing innovative qualification pathways in five universities and two professional bodies." |
Web address (URL) | https://seec.org.uk/wp-content/uploads/2019/05/The-impact-of-the-seec-credit-level-descriptors-case-studies-2019.pdf |
Language | English |
https://repository.mdx.ac.uk/item/89y91
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