Effects of exhibitors’ trade show participation on market performance: longitudinal research

Article

Kim, B.S., Kim, K.B., Park, C.W. and Lee, J.Y. 2020. Effects of exhibitors’ trade show participation on market performance: longitudinal research. Asia Pacific Journal of Tourism Research. 25 (12), pp. 1343-1358. https://doi.org/10.1080/10941665.2020.1851275
TypeArticle
TitleEffects of exhibitors’ trade show participation on market performance: longitudinal research
AuthorsKim, B.S., Kim, K.B., Park, C.W. and Lee, J.Y.
Abstract

This study proposed a structural model capturing the exhibitor’s internal resources, a trade show (TS) outputs and domestic market and international export performance derived from the conceptual framework underpinning the resource-based theory. Longitudinal analysis is applied to determine how TS output affects market performance over time after the conclusion of the TS. The results showed that the exhibitor’s resources partially affected TS output and market performance and that TS output influenced market performance differently over time after the TS ended. By providing a better understanding of market performance in a TS context, this paper enriches research on TS issues.

KeywordsTrade Show; Resource-Based Theory; Experiential Resources; Managerial Resources; Market Performance; Longitudinal Research
Sustainable Development Goals9 Industry, innovation and infrastructure
Middlesex University ThemeCreativity, Culture & Enterprise
PublisherTaylor & Francis (Routledge)
JournalAsia Pacific Journal of Tourism Research
ISSN1094-1665
Electronic1741-6507
Publication dates
Online18 Dec 2020
Print01 Dec 2020
Publication process dates
Accepted18 Dec 2020
Deposited25 Mar 2026
Output statusPublished
Digital Object Identifier (DOI)https://doi.org/10.1080/10941665.2020.1851275
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