A study on visitor's exhibition information search behavior using elaboration likelihood model : focusing on the moderation effect of involvement - an analysis of the moderating effect of involvement

Article

Zheng, J., Kim, B.S. and Park, C.W. 2018. A study on visitor's exhibition information search behavior using elaboration likelihood model : focusing on the moderation effect of involvement - an analysis of the moderating effect of involvement. Korea Trade Exhibition Review. 13 (1), pp. 23-46. https://doi.org/10.16938/ijtfs.2018.13.1.023

Publication dates
Type	Article
Title	A study on visitor's exhibition information search behavior using elaboration likelihood model : focusing on the moderation effect of involvement - an analysis of the moderating effect of involvement
Authors	Zheng, J., Kim, B.S. and Park, C.W.
Abstract	The purpose of this study is using the Elaboration Likelihood Model to examine how the influence of information quality and source credibility on the participation intention of visitors by mediating cognitive and emotional attitude. Also, the involvement has a moderating effect between information quality, source credibility and cognitive attitude, emotional attitude. The results showed that the timeliness of information and the usefulness of information had positive effects on the cognitive attitude and emotional attitude. The authenticity of the information source and the expertise of information sources has a positive effect on cognitive attitude and emotional attitude. The involvement of the visitors was having a negative moderator effect on the relationship between "the usefulness of information" and "cognitive and emotional attitude", also "the authenticity of the information source" and "cognitive and emotional attitude". And cognitive attitude and emotional attitude have a positive effect on visitors' intention to participate in exhibitions.
Sustainable Development Goals	9 Industry, innovation and infrastructure
Middlesex University Theme	Creativity, Culture & Enterprise
Publisher	Korea Association of Trade Exhibition Studies
Journal	Korea Trade Exhibition Review
ISSN	2287-173X
Electronic	2733-4848
Print	Mar 2018
Publication process dates
Accepted	Mar 2018
Deposited	25 Mar 2026
Output status	Published
Digital Object Identifier (DOI)	https://doi.org/10.16938/ijtfs.2018.13.1.023

Permalink -

https://repository.mdx.ac.uk/item/367yx3

11
total views
0
total downloads
2
views this month
0
downloads this month

Export as

Related outputs

Beyond the creativity paradox: a theory-informed framework for role-based integration of generative AI in organisational creativity

Choi, Y.T., Park, C.W., Turan, C.P. and Lee, H. 2026. Beyond the creativity paradox: a theory-informed framework for role-based integration of generative AI in organisational creativity. Information Systems Frontiers. https://doi.org/10.1007/s10796-026-10746-y

Sustainable exchange and cooperation process in exhibition and convention: applications for the Korean peninsula from the Leipzig trade fair in Germany

Park, C.W., Lee, J.Y. and Kim, B.S. 2023. Sustainable exchange and cooperation process in exhibition and convention: applications for the Korean peninsula from the Leipzig trade fair in Germany. SAGE Open. 13 (4). https://doi.org/10.1177/21582440231204660

Effect of virtual exhibition characteristics on the exhibitors’ perceived value and re-participation intention

Huang, L., Park, C.W. and Kim, B.S. 2022. Effect of virtual exhibition characteristics on the exhibitors’ perceived value and re-participation intention. Korea Trade Exhibition Review. 17 (3), pp. 45-71. https://doi.org/10.16938/ijtfs.2022.17.3.045

Exhibition industry development plan in the with-Corona era

Han, J.Y., Park, C.W., Lee, S.M. and Kim, B.S. 2021. Exhibition industry development plan in the with-Corona era. Korea Trade Exhibition Review. 16 (4), pp. 1-18. https://doi.org/10.16938/ijtfs.2021.16.4.001

Changes and implications of China's trade show industry in the pandemic era - focusing on the digital transformation of the trade show industry

Park, C.W., Yan, C. and Xiou, H. 2021. Changes and implications of China's trade show industry in the pandemic era - focusing on the digital transformation of the trade show industry. Korea Trade Exhibition Review. 16(2) (43), pp. 1-24. https://doi.org/10.16938/ijtfs.2021.16.2.001

A case study of the global virtual trade shows in the with-Corona era: comparison between Digital CES and CANTON Fair Online

Park, C.W. 2021. A case study of the global virtual trade shows in the with-Corona era: comparison between Digital CES and CANTON Fair Online. Journal of Tourism Sciences. 45 (7), pp. 197-219. https://doi.org/10.17086/jts.2021.45.7.197.219

An exploratory study on the inter-Korean MICE industry exchange and cooperation model

Park, C.W. 2021. An exploratory study on the inter-Korean MICE industry exchange and cooperation model. Global Business & Financial Review. 26 (1), pp. 22-40. https://doi.org/10.17549/gbfr.2021.26.1.22

Study on the exhibition performance and efficiency of exhibitors in overseas trade show: Company characteristics and exhibition participation

Lee, H.Y., Park, C.W and Kim, B.S. 2021. Study on the exhibition performance and efficiency of exhibitors in overseas trade show: Company characteristics and exhibition participation. Global Business & Financial Review. 26 (2), pp. 49-66. https://doi.org/10.17549/gbfr.2021.26.2.49

Legal issues of cancellation of MICE events due to COVID-19: focusing on the contractual relationship between MICE stakeholders

Park, C.W., Lee, S.H. and Lee, Y.K. 2020. Legal issues of cancellation of MICE events due to COVID-19: focusing on the contractual relationship between MICE stakeholders. Tourism Research. 45 (4), pp. 279-299. https://doi.org/10.32780/ktidoi.2020.45.4.279

Changes in exhibition and convention in the era of untact and online exhibition case study

Park, C. and Lim, T. 2020. Changes in exhibition and convention in the era of untact and online exhibition case study. Korea Trade Exhibition Review. 15 (5), pp. 57-82. https://doi.org/10.16938/ijtfs.2020.15.5.057

Effects of exhibitors’ trade show participation on market performance: longitudinal research

Kim, B.S., Kim, K.B., Park, C.W. and Lee, J.Y. 2020. Effects of exhibitors’ trade show participation on market performance: longitudinal research. Asia Pacific Journal of Tourism Research. 25 (12), pp. 1343-1358. https://doi.org/10.1080/10941665.2020.1851275

Current status of North Korean exhibition industry and strategy for exchange & cooperation in inter-Korean exhibition industry

Park, C.W. and Kim, B.S. 2019. Current status of North Korean exhibition industry and strategy for exchange & cooperation in inter-Korean exhibition industry. International Journal of Tourism Management and Science. 34 (6), pp. 133-55. https://doi.org/10.21719/IJTMS.34.6.7

The critical consideration of the role of the ‘Business Associations by industry’ as a trade show organizer in Korea - focusing on the comparison with the trade show organizer in Germany

Park, C.W. and Kim, B.S. 2017. The critical consideration of the role of the ‘Business Associations by industry’ as a trade show organizer in Korea - focusing on the comparison with the trade show organizer in Germany. Korea Trade Exhibition Review. 12(1) (26), pp. 25-46. https://doi.org/10.16938/ijtfs.2017.12.1.025

A study on relationship among rational actor, organizational behavior and governmental politics in the making process of ‘act on the development of exhibition industry’: an Allison Model approach

Park, C.W. and Kim, B.S. 2016. A study on relationship among rational actor, organizational behavior and governmental politics in the making process of ‘act on the development of exhibition industry’: an Allison Model approach. Ordo Economics Journal. 19 (3), pp. 97-116. https://doi.org/10.20436/OEJ.19.3.097