Regulation of nutrition and health claims in advertising.
Article
Brennan, R., Czarnecka, B., Dahl, S., Mourouti, O., Eagle, L. and World Advertising Reasearch Centre. 2008. Regulation of nutrition and health claims in advertising. Journal of advertising research. 48 (1), pp. 57-69.
Type | Article |
---|---|
Title | Regulation of nutrition and health claims in advertising. |
Authors | Brennan, R., Czarnecka, B., Dahl, S., Mourouti, O., Eagle, L. and World Advertising Reasearch Centre. |
Research Group | Strategic Marketing, Consumer Behaviour and Branding/Identity group |
Publisher | Cambridge University Press |
Journal | Journal of advertising research |
ISSN | 0021-8499 |
Publication dates | |
2008 | |
Publication process dates | |
Deposited | 23 Mar 2009 |
Output status | Published |
Language | English |
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