Regulation of nutrition and health claims in advertising.

Article


Brennan, R., Czarnecka, B., Dahl, S., Mourouti, O., Eagle, L. and World Advertising Reasearch Centre. 2008. Regulation of nutrition and health claims in advertising. Journal of advertising research. 48 (1), pp. 57-69.
TypeArticle
TitleRegulation of nutrition and health claims in advertising.
AuthorsBrennan, R., Czarnecka, B., Dahl, S., Mourouti, O., Eagle, L. and World Advertising Reasearch Centre.
Research GroupStrategic Marketing, Consumer Behaviour and Branding/Identity group
LanguageEnglish
PublisherCambridge University Press
JournalJournal of advertising research
ISSN0021-8499
Publication dates
Print2008
Publication process dates
Deposited23 Mar 2009
Output statusPublished
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