Mr. Rhoderick Romano

NameMr. Rhoderick Romano
Job titleDBI - Senior Lecturer in Management
Research institute
Primary appointmentDubai Campus
Email addressR.Romano@mdx.ac.uk
Contact categoryResearcher

Research outputs

Consumer perceptions towards unsolicited advertisements on social media

Romano, R. and Han, J. 2022. Consumer perceptions towards unsolicited advertisements on social media. Data. 7 (10). https://doi.org/10.3390/data7100138

Do we look 'good?' Characterizing the influence of brand ethical value on consumer ad avoidance behaviour

Romano, R. and Han, J. 2022. Do we look 'good?' Characterizing the influence of brand ethical value on consumer ad avoidance behaviour. 6th International Conference on Emerging Research Paradigms in Business and Social Sciences. Online - Virtual conference 24 - 26 Feb 2022
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