(De-)personalization of mediated political communication: comparative analysis of Yugoslavia, Croatia and the UK from 1945 to 2015

Article

Simunjak, M. 2017. (De-)personalization of mediated political communication: comparative analysis of Yugoslavia, Croatia and the UK from 1945 to 2015. European Journal of Communication. 32 (5), pp. 473-489. https://doi.org/10.1177/0267323117725972
TypeArticle
Title(De-)personalization of mediated political communication: comparative analysis of Yugoslavia, Croatia and the UK from 1945 to 2015
AuthorsSimunjak, M.
Abstract

This article explores the ways in which the personalization of mediated political communication developed since 1945 in an authoritarian, transitional, and established democratic system. Findings from a longitudinal content analysis of Yugoslav (authoritarian) and Croatian (transitional) daily newspapers are compared with those from Langer's (2011) study of personalization in the United Kingdom (established democracy). The comparison of the data related to the personalized media reporting from Yugoslavia and Croatia with that from the UK shows that the trends observed in the transitional context are counter to the existing personalization scholarship and that they run in the opposite direction from trends found in established democracies. Consequently, two new theories are formed that may help explain the personalization trends in transitional societies. These are continuation theory and democratization theory.

PublisherSage
JournalEuropean Journal of Communication
ISSN0267-3231
Publication dates
Online22 Aug 2017
Print01 Oct 2017
Publication process dates
Deposited06 Sep 2017
Accepted22 Jun 2017
Output statusPublished
Accepted author manuscript
Copyright Statement

Šimunjak, Maja, '(De-)personalization of mediated political communication: comparative analysis of Yugoslavia, Croatia and the UK from 1945 to 2015', European Journal of Communication. Copyright © 2017 SAGE. Reprinted by permission of SAGE Publications.

Digital Object Identifier (DOI)https://doi.org/10.1177/0267323117725972
LanguageEnglish
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