Framing #Brexit on Twitter: the EU 27’s lesson in message discipline?

Article


Simunjak, M. and Caliandro, A. 2020. Framing #Brexit on Twitter: the EU 27’s lesson in message discipline? The British Journal of Politics & International Relations. 22 (3), pp. 439-459. https://doi.org/10.1177/1369148120923583
TypeArticle
TitleFraming #Brexit on Twitter: the EU 27’s lesson in message discipline?
AuthorsSimunjak, M. and Caliandro, A.
Abstract

This study examines the ways in which and reasons why the remaining Member States of the European Union, the EU 27, communicated about Brexit on the most popular social media in politics – Twitter, by drawing on a multi method examination of UK-based EU 27 diplomatic entities’ Twitter practices during the process of Brexit negotiations. The findings suggest that the EU 27 maintained message consistency on the topic of Brexit on Twitter, supporting the EU’s negotiating position, demonstrating internal cohesiveness and potentially contributing to the EU’s effectiveness in the Brexit negotiations. Our study also reveals that the framing of Brexit on Twitter was deliberate and strategic, but with a range of different motivations behind the promotion of certain frames. Finally, Twitter is seen by diplomats as a tool conducive to meeting public diplomacy’s aim of relationship-building, but not one to be used for advocacy and influencing interpretation of controversial Brexit issues.

KeywordsPolitical Science and International Relations, Management, Monitoring, Policy and Law, Brexit, European Union, framing, public diplomacy, social media, Twitter
LanguageEnglish
PublisherSAGE Publications
JournalThe British Journal of Politics & International Relations
ISSN1369-1481
Electronic1467-856X
Publication dates
Online21 May 2020
Print01 Aug 2020
Publication process dates
Deposited17 Apr 2020
Accepted17 Mar 2020
Output statusPublished
Publisher's version
License
Copyright Statement

Šimunjak, M., & Caliandro, A, Framing #Brexit on Twitter: The EU 27’s lesson in message discipline?, The British Journal of Politics and International Relations. 22(3), pp. 439–459. Copyright © 2020 (The Authors). DOI: 10.1177/1369148120923583.
Published version: This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage).

Digital Object Identifier (DOI)https://doi.org/10.1177/1369148120923583
Permalink -

https://repository.mdx.ac.uk/item/88y0w

Download files


Publisher's version

Restricted files

Accepted author manuscript

  • 35
    total views
  • 13
    total downloads
  • 0
    views this month
  • 1
    downloads this month

Export as

Related outputs

Developing psychological capital to support journalists’ well-being
Simunjak, M. 2023. Developing psychological capital to support journalists’ well-being. in: Bélair-Gagnon, V., Holton, A., Deuze, M. and Mellado, C. (ed.) Happiness in Journalism Taylor & Francis (Routledge).
Teaching emotional intelligence for enhancing resilience in journalism
Simunjak, M. 2023. Teaching emotional intelligence for enhancing resilience in journalism. Journalism & Mass Communication Educator. 78 (2), pp. 127-141. https://doi.org/10.1177/10776958231165103
Managing emotions in journalism: A guide to enhancing resilience
Simunjak, M. 2023. Managing emotions in journalism: A guide to enhancing resilience. Cham, Switzerland Palgrave Macmillan.
“You have to do that for your own sanity”: Digital disconnection as journalists’ coping and preventive strategy in managing work and well-being
Simunjak, M. 2023. “You have to do that for your own sanity”: Digital disconnection as journalists’ coping and preventive strategy in managing work and well-being. Digital Journalism. https://doi.org/10.1080/21670811.2022.2153711
Me, myself and I: selfies as vehicles of personalised politics in social media era
Simunjak, M. 2023. Me, myself and I: selfies as vehicles of personalised politics in social media era. in: Lilleker, D. and Veneti, A. (ed.) Research Handbook on Visual Politics Edward Elgar Publishing. pp. 153–166
Twiplomacy
Simunjak, M. 2022. Twiplomacy. in: Ceron, A. (ed.) Encyclopedia of Technology and Politics Edward Elgar Publishing. pp. 327-331
Tweeting Brexit: social media and the aftermath of the EU referendum
Simunjak, M. 2022. Tweeting Brexit: social media and the aftermath of the EU referendum. London Routledge.
Workplace well-being and support systems in journalism: comparative analysis of Germany and the United Kingdom
Simunjak, M. and Menke, M. 2022. Workplace well-being and support systems in journalism: comparative analysis of Germany and the United Kingdom. Journalism. 24 (11), pp. 2474-2492. https://doi.org/10.1177/14648849221115205
Pride and anxiety: British journalists’ emotional labour in the Covid-19 pandemic
Simunjak, M. 2022. Pride and anxiety: British journalists’ emotional labour in the Covid-19 pandemic. Journalism Studies. 23 (3), pp. 320-337. https://doi.org/10.1080/1461670X.2021.2021106
Political leaders, media and authoritarianism in Croatia: the media strikes back?
Simunjak, M. 2020. Political leaders, media and authoritarianism in Croatia: the media strikes back? East European Politics. 36 (1), pp. 66-85. https://doi.org/10.1080/21599165.2019.1684267
National report: Croatia
Simunjak, M., Nenadić, I. and Žuvela, L. 2019. National report: Croatia. Brussels European Parliament. https://doi.org/10.2861/167439
Twiplomacy in the age of Donald Trump: Is the diplomatic code changing?
Simunjak, M. and Caliandro, A. 2019. Twiplomacy in the age of Donald Trump: Is the diplomatic code changing? The Information Society: An International Journal. 35 (1), pp. 13-25. https://doi.org/10.1080/01972243.2018.1542646
From a leader-centred to a party-centred system? The curious case of media (de-)personalisation in Yugoslavia and Croatia, 1945–2015
Simunjak, M. 2018. From a leader-centred to a party-centred system? The curious case of media (de-)personalisation in Yugoslavia and Croatia, 1945–2015. Europe-Asia Studies. 70 (9), pp. 1496-1514. https://doi.org/10.1080/09668136.2018.1533915
Monitoring media pluralism in Europe: testing and implementation of the media pluralism monitor 2015: policy report
Brogi, E., Ginsborg, L., Ostling, A., Parcu, P. and Simunjak, M. 2016. Monitoring media pluralism in Europe: testing and implementation of the media pluralism monitor 2015: policy report. European University Institute. https://doi.org/10.2870/374068
Media pluralism in Malta: a test implementation of the media pluralism monitor 2015
Simunjak, M. 2016. Media pluralism in Malta: a test implementation of the media pluralism monitor 2015. European University Institute. https://doi.org/10.2870/374068
Copyright and music policy in China: a literature review
Street, J., Zhang, L., Simunjak, M. and Wang, Q. 2015. Copyright and music policy in China: a literature review. CREATe. https://doi.org/10.5281/zenodo.29125
Reaching, engaging and bonding with voters on social media: the case of 2014/2015 Croatian presidential elections
Sinčić Ćorić, D., Brečić, R. and Simunjak, M. 2017. Reaching, engaging and bonding with voters on social media: the case of 2014/2015 Croatian presidential elections. Medijske studije / Media Studies. 8 (16), pp. 61-77. https://doi.org/10.20901/ms.8.16.5
Political impression management through direct and mediated communication: The 2014/2015 Croatian presidential elections
Simunjak, M., Sinčić Ćorić, D. and Brečić, R. 2017. Political impression management through direct and mediated communication: The 2014/2015 Croatian presidential elections. Društvena istraživanja: časopis za opća društvena pitanja. 26 (4), pp. 539-560. https://doi.org/10.5559/di.26.4.05
(De-)personalization of mediated political communication: comparative analysis of Yugoslavia, Croatia and the UK from 1945 to 2015
Simunjak, M. 2017. (De-)personalization of mediated political communication: comparative analysis of Yugoslavia, Croatia and the UK from 1945 to 2015. European Journal of Communication. 32 (5), pp. 473-489. https://doi.org/10.1177/0267323117725972
The first time for everything: political advertising in a new member state
Simunjak, M. and Milanović, L. 2017. The first time for everything: political advertising in a new member state. in: Holtz-Bacha, C., Novelli, E. and Rafter, K. (ed.) Political Advertising in the 2014 European Parliament Elections Palgrave Macmillan. pp. 153-168
Media portrayals: from leadership cults to celebrity politicians
Simunjak, M. and Street, J. 2016. Media portrayals: from leadership cults to celebrity politicians. in: Storey, J., Hartley, J., Denis, J., Hart, P. and Ulrich, D. (ed.) The Routledge Companion to Leadership Oxon Routledge. pp. 450-464
Monitoring political independence of public service media: comparative analysis across 19 European Union member states
Simunjak, M. 2016. Monitoring political independence of public service media: comparative analysis across 19 European Union member states. Journal of Media Business Studies. 13 (3), pp. 153-169. https://doi.org/10.1080/16522354.2016.1227529
Comparative analysis of risks for political independence of public service media across 19 European Union member states
Simunjak, M. 2016. Comparative analysis of risks for political independence of public service media across 19 European Union member states. Italy European University Institute.