Reaching, engaging and bonding with voters on social media: the case of 2014/2015 Croatian presidential elections
Article
Sinčić Ćorić, D., Brečić, R. and Simunjak, M. 2017. Reaching, engaging and bonding with voters on social media: the case of 2014/2015 Croatian presidential elections. Medijske studije / Media Studies. 8 (16), pp. 61-77. https://doi.org/10.20901/ms.8.16.5
Type | Article |
---|---|
Title | Reaching, engaging and bonding with voters on social media: the case of 2014/2015 Croatian presidential elections |
Authors | Sinčić Ćorić, D., Brečić, R. and Simunjak, M. |
Abstract | This paper examines the ways in which presidential candidates use social media in their election campaigns to democratise politics and political representation. The study is based on content analysis of statements which candidates in 2014/2015 Croatian presidential elections published on their official Facebook and Twitter accounts. The results show that candidates did not use social media to reach, engage and form stronger bonds with potential voters. By failing to do so, they have missed the opportunity to bring disenchanted voters back into the political arena and potentially increase the legitimacy of the democratic processes. |
Publisher | University of Zagreb, Faculty of Political Science |
Journal | Medijske studije / Media Studies |
ISSN | 1847-9758 |
Publication dates | |
19 Dec 2017 | |
Publication process dates | |
Deposited | 01 Feb 2018 |
Accepted | 28 Mar 2017 |
Output status | Published |
Publisher's version | |
Copyright Statement | https://www.mediastudies.fpzg.hr/ - "Medijske studije (Media Studies) is an open access journal which means that all content is freely available without charge to the user or his/her institution... Medijske studije journal is under the CC (Creative Commons) licence https://creativecommons.org/licenses/by-nc-sa/3.0/hr/." |
Digital Object Identifier (DOI) | https://doi.org/10.20901/ms.8.16.5 |
Language | English |
https://repository.mdx.ac.uk/item/876yv
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