Reaching, engaging and bonding with voters on social media: the case of 2014/2015 Croatian presidential elections

Article


Sinčić Ćorić, D., Brečić, R. and Simunjak, M. 2017. Reaching, engaging and bonding with voters on social media: the case of 2014/2015 Croatian presidential elections. Medijske studije / Media Studies. 8 (16), pp. 61-77. https://doi.org/10.20901/ms.8.16.5
TypeArticle
TitleReaching, engaging and bonding with voters on social media: the case of 2014/2015 Croatian presidential elections
AuthorsSinčić Ćorić, D., Brečić, R. and Simunjak, M.
Abstract

This paper examines the ways in which presidential candidates use social media in their election campaigns to democratise politics and political representation. The study is based on content analysis of statements which candidates in 2014/2015 Croatian presidential elections published on their official Facebook and Twitter accounts. The results show that candidates did not use social media to reach, engage and form stronger bonds with potential voters. By failing to do so, they have missed the opportunity to bring disenchanted voters back into the political arena and potentially increase the legitimacy of the democratic processes.

LanguageEnglish
PublisherUniversity of Zagreb, Faculty of Political Science
JournalMedijske studije / Media Studies
ISSN1847-9758
Publication dates
Print19 Dec 2017
Publication process dates
Deposited01 Feb 2018
Accepted28 Mar 2017
Output statusPublished
Publisher's version
Copyright Statement

https://www.mediastudies.fpzg.hr/ - "Medijske studije (Media Studies) is an open access journal which means that all content is freely available without charge to the user or his/her institution... Medijske studije journal is under the CC (Creative Commons) licence https://creativecommons.org/licenses/by-nc-sa/3.0/hr/."

Digital Object Identifier (DOI)https://doi.org/10.20901/ms.8.16.5
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https://repository.mdx.ac.uk/item/876yv

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