where it all started: a brand menagerie

et al was founded 26 years ago on Valentine’s day. To celebrate the event, Phil sent individual hand-drawn heart cards to everyone he knew. They arrived in the morning post on 14 February 1992.
To celebrate 26 years of et al, this brand menagerie shows the 26 letters of the alphabet, each letter shows a different brand identity et al created.
Brand design has become bland. Very few recent identities feature animal symbols – they’re getting close to extinction.