Taming the dragon: Rebranding Cardiff City Council

Article


Cleaver, P. 2020. Taming the dragon: Rebranding Cardiff City Council. Zhuangshi - Chinese Journal of Design. 2020 (5), pp. 058-065.
TypeArticle
TitleTaming the dragon: Rebranding Cardiff City Council
AuthorsCleaver, P.
Abstract

Successful branding has the power to turn a city into a place where people want to live, work and visit. A strong visual identity is vital if you are competing to attract tourists and businesses to the capital of Wales. When Jonathan Gabay, founder of Brand
Forensics, was interviewed in The Guardian about how cities successfully build a name for themselves, he said: ‘Branding a city is not just about the logo but the intricate details – as small as the clean streets and as deep as getting a city’s residents to feel proud to be brand ambassadors. When citizens are proud, visitors are encouraged to find out what the fuss is all about and then to tell the world.’

Sustainable Development Goals9 Industry, innovation and infrastructure
Middlesex University ThemeCreativity, Culture & Enterprise
LanguageEnglish
PublisherTsinghua University, Beijing, China
JournalZhuangshi - Chinese Journal of Design
ISSN0412-3662
Publication dates
Online10 Oct 2020
Publication process dates
Deposited19 Jun 2023
Accepted24 Feb 2020
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https://repository.mdx.ac.uk/item/8q696

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