Taming the dragon: Rebranding Cardiff City Council
Article
Cleaver, P. 2020. Taming the dragon: Rebranding Cardiff City Council. Zhuangshi - Chinese Journal of Design. 2020 (5), pp. 058-065.
Type | Article |
---|---|
Title | Taming the dragon: Rebranding Cardiff City Council |
Authors | Cleaver, P. |
Abstract | Successful branding has the power to turn a city into a place where people want to live, work and visit. A strong visual identity is vital if you are competing to attract tourists and businesses to the capital of Wales. When Jonathan Gabay, founder of Brand |
Sustainable Development Goals | 9 Industry, innovation and infrastructure |
Middlesex University Theme | Creativity, Culture & Enterprise |
Publisher | Tsinghua University, Beijing, China |
Journal | Zhuangshi - Chinese Journal of Design |
ISSN | 0412-3662 |
Publication dates | |
Online | 10 Oct 2020 |
Publication process dates | |
Deposited | 19 Jun 2023 |
Accepted | 24 Feb 2020 |
Language | English |
Permalink -
https://repository.mdx.ac.uk/item/8q696
Restricted files
Publisher's version
Under embargo indefinitely
44
total views0
total downloads0
views this month0
downloads this month