Taming the dragon: Rebranding Cardiff City Council

Article

Cleaver, P. 2020. Taming the dragon: Rebranding Cardiff City Council. Zhuangshi - Chinese Journal of Design. 2020 (5), pp. 058-065.
TypeArticle
TitleTaming the dragon: Rebranding Cardiff City Council
AuthorsCleaver, P.
Abstract

Successful branding has the power to turn a city into a place where people want to live, work and visit. A strong visual identity is vital if you are competing to attract tourists and businesses to the capital of Wales. When Jonathan Gabay, founder of Brand
Forensics, was interviewed in The Guardian about how cities successfully build a name for themselves, he said: ‘Branding a city is not just about the logo but the intricate details – as small as the clean streets and as deep as getting a city’s residents to feel proud to be brand ambassadors. When citizens are proud, visitors are encouraged to find out what the fuss is all about and then to tell the world.’

Sustainable Development Goals9 Industry, innovation and infrastructure
Middlesex University ThemeCreativity, Culture & Enterprise
PublisherTsinghua University, Beijing, China
JournalZhuangshi - Chinese Journal of Design
ISSN0412-3662
Publication dates
Online10 Oct 2020
Publication process dates
Deposited19 Jun 2023
Accepted24 Feb 2020
LanguageEnglish
Permalink -

https://repository.mdx.ac.uk/item/8q696

Log in to edit

Restricted files

Publisher's version

  • 44
    total views
  • 0
    total downloads
  • 0
    views this month
  • 0
    downloads this month

Export as

Related outputs

BOOK • OBJECT • ART • AUSTIN • TEXAS
Cleaver, P. 2024. BOOK • OBJECT • ART • AUSTIN • TEXAS. Austin, TX, United States 19 - 19 Apr 2024
Love of typography & letterforms & poetry
Cleaver, P. 2022. Love of typography & letterforms & poetry. Oxford Impress Publishing.
Book-Object-Art Winterbouren House and Garden
Cleaver, P., Bailey-Tait, S. and Bradshaw, A. 2022. Book-Object-Art Winterbouren House and Garden.
Margaret Wolpe: The curious maker
Cleaver, P. and McCue, J. 2023. Margaret Wolpe: The curious maker. Oxford, UK Impress Publishing.
Book-Object-Art
Cleaver, P. 2019. Book-Object-Art.
These sad places, why must you enter them?
Cleaver, P. 2014. These sad places, why must you enter them? London, UK Impress.
Adrian Bradshaw's book – The door opened: 1980s China
Cleaver, P. and Adrian, B. 2018. Adrian Bradshaw's book – The door opened: 1980s China. London, UK Impress.
Jan Staël von Holstein's Book – An original copy
Cleaver, P. and von Holstein, J. 2019. Jan Staël von Holstein's Book – An original copy. London, UK Impress.
Book-Object-Art
Cleaver, P. 2014. Book-Object-Art. Ketchum, 35-41 Folgate Street London E1 6BX 25 Sep - 14 Nov 2014
David Holmes' Book – A Brush with The Music of Time
Holmes, D. and Cleaver, P. 2017. David Holmes' Book – A Brush with The Music of Time. London Impress Publishing.
Delete A & insert R
Bird, J. and Cleaver, P. 2016. Delete A & insert R. London Impress.
where it all started: a brand menagerie
Cleaver, P. 2018. where it all started: a brand menagerie. London Impress.
Berthold Wolpe - The Total Man
Cleaver, P. 2018. Berthold Wolpe - The Total Man. Lettering Arts Centre Snape Maltings IP17 1SP 23 Mar - 24 Jun 2018
In Situ
d'Este, J. and Cleaver, P. 2017. In Situ. London Impress.
What they didn’t teach you in design school
Cleaver, P. 2014. What they didn’t teach you in design school. 2014 ilex.
Berthold Wolpe: The Total Man
Cleaver, P. 2018. Berthold Wolpe: The Total Man. London, UK Impress.
Charles Hasler sends his greetings
Cleaver, P., Hendon, Z., Audas, J. and Museum of Domestic Design & Architecture 2015. Charles Hasler sends his greetings. London, UK Museum of Domestic Design & Architecture.
Exploring the visual ingredients of a multi-cultural Malaysia
Lewis, C. and Cleaver, P. 2015. Exploring the visual ingredients of a multi-cultural Malaysia. Middlesex University and University Sains Malaysia.
Book-Object-Art (2014 - 2020)
Cleaver, P. 2014. Book-Object-Art (2014 - 2020).
Phil Cleaver [Arcadian Bembo]
Cleaver, P. 2013. Phil Cleaver [Arcadian Bembo]. in: Briem, G. (ed.) The Briem report: letterforms 2012 Operina. pp. 48-49
How to play the penny whistle
Landor, G. and Cleaver, P. 1980. How to play the penny whistle. Music Sales Ltd.