Greta Magnusson Grossman: modern design from Sweden to California

Book


Harriss, H. and House, N. 2021. Greta Magnusson Grossman: modern design from Sweden to California. London Lund Humphries.
TitleGreta Magnusson Grossman: modern design from Sweden to California
AuthorsHarriss, H. and House, N.
Abstract

Greta Magnusson Grossman (1906-1999) was a prolific designer working within the male-dominated world of mid-century modern design, whose status and influence has been largely ignored. Grossman was the ultimate polymath - an industrial designer, interior designer and architect working within two fascinating contexts: Scandinavia and North America. This book firstly details her background, education and the formative year of her career in Sweden, before describing how she and her husband, the British jazz musician and band-leader Billy Grossman, moved to Los Angeles in 1940. It then describes the studio they opened on Rodeo Drive and the creative, avant-garde LA community in which she operated. Her Swedish modernist approach to interior design was an instant hit in Los Angeles and soon she attracted celebrity clients, including Greta Garbo, Ingrid Bergman, Joan Fontaine, Gracie Allen and Frank Sinatra. While she is remembered for her work as a product and lighting designer, her work as an interior designer has been almost entirely overlooked. This book catalogues and emphasises the significance of her contribution to the canon of interior design: making the connections between ideas she tested at the scale of the product within the interior environment. It positions her contribution to interior design in relation to the canon of (i) the genre(s) to which she contributed (ii) her discipline and (iii) the emerging canon of women designers - who are only now being recognised, whilst considering her enduring legacy upon the world of design today. Magnusson Grossman's most enduring work came in the form of her architecture and interior commissions. Grossman designed at least fourteen homes in Los Angeles; one in San Francisco and one back in her native Sweden. Of these, at least ten are still standing - all of which are featured in this book making both the visuals and the content of this book unique. The book finally explores her contemporary impact, including the relaunch of her lighting and furniture and her influence on today’s designers.

Research GroupFashion and Interiors
SeriesDesigning Interiors
ISBN
Hardcover9781848223578
PublisherLund Humphries
Place of publicationLondon
Publication dates
Print20 Oct 2021
Publication process dates
Deposited03 Sep 2019
Output statusPublished
Web address (URL)https://www.lundhumphries.com/products/greta-magnusson-grossman
LanguageEnglish
Permalink -

https://repository.mdx.ac.uk/item/886z2

  • 62
    total views
  • 0
    total downloads
  • 7
    views this month
  • 0
    downloads this month

Export as

Related outputs

The augmented studio: Teaching and learning in digital space
Disney, R., House, N. and Murialdo, F. 2024. The augmented studio: Teaching and learning in digital space. in: Geyer, S. (ed.) Teaching Architecture(s) in the Post-Covid Era: The New Age of Digital Design Routledge.
One Kilburn: Imagining the Future of Kilburn [Exhibition and workshop]
Murialdo, F., House, N., Westthorp, M. and Scoot, J. 2023. One Kilburn: Imagining the Future of Kilburn [Exhibition and workshop]. Kiln Theatre, Kilburn High Road, London 23 Jan 2023
From architecture to community: Adaptive reuse as social practice
Murialdo, F. and House, N. 2023. From architecture to community: Adaptive reuse as social practice. Cumulus Antwerp 2023: Connectivity and Creativity in times of Conflict . University of Antwerp 12 - 15 Apr 2023
Global women architects we should all know
Harriss, H., House, N., Parrinder, M. and Ravenscroft, T. 2023. Global women architects we should all know. RIBA Journal.
100 women: Architects in practice
Harriss, H., House, N., Parrinder, M. and Ravenscroft, T. 2023. 100 women: Architects in practice. London, UK RIBA Publishing.
Auto-pedagogies for landscape architecture
Harriss, H. and House, N. 2022. Auto-pedagogies for landscape architecture. in: Harriss, H., Salama, A. and Gonzalez Lara, A. (ed.) The Routledge Companion to Architectural Pedagogies of the Global South Routledge. pp. 34-55
The augmented studio: Teaching and learning in digital space
Disney, R., House, N. and Murialdo, F. 2022. The augmented studio: Teaching and learning in digital space. A Focus on Pedagogy: Teaching, Learning and Research in the Modern Academy. Virtual 20 - 22 Apr 2022
Greta Magnusson Grossman: Living in a modern way
Harriss, H., House, N. and Humphries, L. 2021. Greta Magnusson Grossman: Living in a modern way. Places Journal.
The Hidden Interior, IE:Studio, Issue #4 [Curation & Introduction]
Murialdo, F. and House, N. 2019. The Hidden Interior, IE:Studio, Issue #4 [Curation & Introduction]. London Interior Educators.
The hidden interior: an investigative approach
Murialdo, F. and House, N. 2018. The hidden interior: an investigative approach. 3rd Interior Educators (IE) conference: Inside the City. London Metropolitan University, London, UK 22 - 23 Nov 2018 pp. 1-9
The invisible interior: an investigative approach
House, N. and Murialdo, F. 2018. The invisible interior: an investigative approach. 3rd Interior Educators (IE) conference: Inside the City. London Metropolitan University, London, UK 22 - 23 Nov 2018
Community futures and utopia - an exhibition of architectural strategies for the use and re-use of Hornsey Town Hall
Evans, G., Murialdo, F. and House, N. 2016. Community futures and utopia - an exhibition of architectural strategies for the use and re-use of Hornsey Town Hall. Hornsey Town Hall, London, United Kingdom 10 - 19 Jun 2016
(In)dangered domesticty: tactics for a safer home
House, N., Harriss, H. and Koslowski, B. 2018. (In)dangered domesticty: tactics for a safer home. Avery Shorts. S01 (E14).
(In)dangered domesticity: tactics to subvert an anxious and unsafe interior typology
Harriss, H., House, N. and Koslowski, B. 2019. (In)dangered domesticity: tactics to subvert an anxious and unsafe interior typology. in: Brooker, G., Harriss, H. and Walker, K. (ed.) Interior Futures : Vol.1 Habituated | Mediated Napa Valley California Crucible Press. pp. 38-49
Towards seamful living
Curtis, B., House, N. and Parrinder, M. 2019. Towards seamful living. in: Brooker, G., Harriss, H. and Walker, K. (ed.) Interior Futures: Vol 3 Abstracted | Negotiated Napa Valley California Crucible Press.
DRAFT Three
Murialdo, F., Fern, D., House, N., Bodnar, K., Bonazza, R., Evans, G., Jensen, S., King, S., Morris, L., Mundia, P., Thomas, P., Yeung, W., Church, C. and Vidal Gomez, P. 2017. DRAFT Three. London, UK Middlesex University.
The edge condition: re-use of industrial heritage on urban waterfronts: a case of London’s second river
Evans, G. and House, N. 2017. The edge condition: re-use of industrial heritage on urban waterfronts: a case of London’s second river. Interventions I Adaptive Reuse. 8, pp. 26-33.
'There is no such thing as a boring place': architecture and the built environment as a televisual experience
Curtis, B. and House, N. 2018. 'There is no such thing as a boring place': architecture and the built environment as a televisual experience. Screen. 59 (1), pp. 105-113. https://doi.org/10.1093/screen/hjy012
Traces, clues and palimpsests: toward a forensic design pedagogy
House, N. and Parrinder, M. 2016. Traces, clues and palimpsests: toward a forensic design pedagogy. Design and Time: Design History Society Conference 2016. Middlesex University, London, United Kingdom 08 - 10 Sep 2016
Interiority complex
House, N. and Harriss, H. 2016. Interiority complex. in: A Gendered Profession - A Question of Representation in Space Making London RIBA Publishing.
Draft two
Murialdo, F., Fern, D., House, N., Mortimer, J., Koslowski, B., Thomas, P. and Evans, G. 2016. Draft two. InteriorsMDX.
The fundamentals of interior architecture
Coles, J. and House, N. 2007. The fundamentals of interior architecture. AVA Academia.