Americanization of Brazilian business and management curriculum

Book chapter


Santos, C. and Freitas de Paula, V. 2022. Americanization of Brazilian business and management curriculum. in: Lock, D., Caputo, A., Hack-Polay, D. and Igwe, P. (ed.) Borderlands: The Internationalisation of Higher Education Teaching Practices Cham, Switzerland Springer. pp. 123-132
Chapter titleAmericanization of Brazilian business and management curriculum
AuthorsSantos, C. and Freitas de Paula, V.
Abstract

The chapter addresses how imported mainstream management practices have impacted curriculum design and content in Brazil’s higher education sector. The potential “Americanization” of Brazilian business schools, represented by the adoption of practices and models from the Global North, prompted concerns that a universalist view of management could exclude other realities and forms of knowledge. Discussions around themes such as progress and modernity as defined by those in developed nations led to a series of overdue debates on colonialism and Latin America. Various authors have addressed these concerns and proposed ways to integrate different perspectives into teaching—without compromising the richness of the local context and local voices—and grounded on debates of decolonization. We echo these sentiments and suggest a move away from the transfer of practices to a focus on the transformation of management knowledge through knowledge co-creation, where dominant narratives and practices contemplate local practices and realities. We believe academics are at the core of these dynamics as their roles go beyond teaching and into negotiating tensions in complex contexts. Through a combination of knowledge and experience with local realities, continuous learning and reflection, academics are instrumental to the process of social transformation in Brazil.

Sustainable Development Goals10 Reduced inequalities
Middlesex University ThemeCreativity, Culture & Enterprise
Page range123-132
Book titleBorderlands: The Internationalisation of Higher Education Teaching Practices
EditorsLock, D., Caputo, A., Hack-Polay, D. and Igwe, P.
PublisherSpringer
Place of publicationCham, Switzerland
ISBN
Hardcover9783031053382
Electronic9783031053399
Paperback9783031053412
Publication dates
Online21 Oct 2022
Print21 Oct 2022
Publication process dates
Accepted20 Jun 2021
Deposited23 Oct 2023
Output statusPublished
Digital Object Identifier (DOI)https://doi.org/10.1007/978-3-031-05339-9_11
LanguageEnglish
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