Ms. Seema Bhardwaj
| Name | Ms. Seema Bhardwaj |
|---|---|
| Job title | DBI - AI Digital Twins Post-Doctoral Researcher |
| Research institute | |
| Primary appointment | Dubai - Computer Science |
| Email address | s.bhardwaj@mdx.ac.uk |
| ORCID | https://orcid.org/0000-0003-3925-3040 |
| Contact category | Academic staff (past) |
Research outputs
A review of manufacturing technology readiness from 1986 to 2025
Nair, K., Bhardwaj, S., Balasubramanian, S. and Mishra, M. 2026. A review of manufacturing technology readiness from 1986 to 2025. Discover Sustainability. 7. https://doi.org/10.1007/s43621-026-03282-xAdventure tourism and the environmental impact: a systematic literature review
Bhardwaj, S. and Chopra, R. 2026. Adventure tourism and the environmental impact: a systematic literature review. International Journal of Hospitality & Tourism Administration. https://doi.org/10.1080/15256480.2026.2644633Is sustainable consumption overrated? Applying behavioral reasoning theory to understand the perceptions of Gen X, Millennials and Gen Z
Bhardwaj, S. and Adhikari, K. 2026. Is sustainable consumption overrated? Applying behavioral reasoning theory to understand the perceptions of Gen X, Millennials and Gen Z. Young Consumers: Insight and Ideas for Responsible Marketers. 27 (4), pp. 498-527. https://doi.org/10.1108/YC-07-2025-2635Masstige model: a multi-industry validation and extension
Nair, K., Bhardwaj, S., Gupta, R. and Balasubramanian, S. 2026. Masstige model: a multi-industry validation and extension. Journal of Consumer Marketing. 43 (5), pp. 639-652. https://doi.org/10.1108/jcm-09-2024-7170Designing for diversity: science mapping of Muslim-friendly tourism experience and future trends
Battour, M., Bhardwaj, S., Sujood and Ashraf Fauzi, M. 2026. Designing for diversity: science mapping of Muslim-friendly tourism experience and future trends. Cogent Social Sciences . 12 (1). https://doi.org/10.1080/23311886.2026.2614581Towards a unified framework of knowledge management in India: a bibliometric review
Ojha, M., Bhardwaj, S., Mishra, A. and Singh, A. 2026. Towards a unified framework of knowledge management in India: a bibliometric review. Journal of Information and Knowledge Management. 25 (2). https://doi.org/10.1142/s0219649225300025Leading the hustle: unpacking the psychological toll of pacesetting leadership
Choudhary, P. and Bhardwaj, S. 2025. Leading the hustle: unpacking the psychological toll of pacesetting leadership. Industrial and Commercial Training. 57 (4), pp. 556-565. https://doi.org/10.1108/ict-11-2024-0122Dynamics of high-performance work systems with TCCM review
Choudhary, P., Kunte, M. and Bhardwaj, S. 2025. Dynamics of high-performance work systems with TCCM review. International Journal of Organizational Analysis. https://doi.org/10.1108/IJOA-01-2025-5205Is green the new gold? Green branding and its state-of-the-art
Bhardwaj, S., Chopra, R., Lim, W.M. and Kumar, S. 2026. Is green the new gold? Green branding and its state-of-the-art. Marketing Intelligence & Planning. 44 (1), pp. 189-205. https://doi.org/10.1108/MIP-08-2024-0595Micro-celebrities' interactive impact on brand attitude and purchase intentions
Gupta, R., Nair, K., Bhardwaj, S. and Paul, J. 2025. Micro-celebrities' interactive impact on brand attitude and purchase intentions. Marketing Intelligence & Planning. 43 (8), pp. 1724-1749. https://doi.org/10.1108/MIP-08-2023-0435Navigating the digital evolution of HRM: an integrative review
Bhardwaj, S., Chopra, R. and Pandita, D. 2025. Navigating the digital evolution of HRM: an integrative review. International Journal of Organizational Analysis. 33 (11), pp. 4305-4329. https://doi.org/10.1108/ijoa-10-2024-4895A systematic review and bibliometric analysis of asset reconstruction companies: a panacea or a plight for non-performing assets
Jaiwani, M., Chopra, R., Bhardwaj, S. and Gopalkrishnan, S. 2026. A systematic review and bibliometric analysis of asset reconstruction companies: a panacea or a plight for non-performing assets. Asia-Pacific Financial Markets. 33, pp. 1-24. https://doi.org/10.1007/s10690-025-09519-5Nurturing the roots of workplace flourishing: an in-depth exploration of employee well-being initiatives
Bhardwaj, S., Chopra, R. and Choudhary, P. 2025. Nurturing the roots of workplace flourishing: an in-depth exploration of employee well-being initiatives. International Journal of Organizational Analysis. 33 (11), pp. 4330-4359. https://doi.org/10.1108/ijoa-09-2024-4810High-performance workplace system: a literature review
Bhardwaj, S., Choudhary, P., Chopra, R. and Chakraborty, D. 2025. High-performance workplace system: a literature review. International Journal of Organizational Analysis. 33 (8), pp. 2853-2880. https://doi.org/10.1108/ijoa-06-2024-4599A systematic review of AI-based chatbot usages in healthcare services
Mohamed Jasim, K., Malathi, A., Bhardwaj, S. and Aw, E. 2025. A systematic review of AI-based chatbot usages in healthcare services. Journal of Health Organization and Management. 39 (6), pp. 877-899. https://doi.org/10.1108/jhom-12-2023-0376Integrating policy, technology, and knowledge: a roadmap to circular manufacturing adoption
Nair, K., Bhardwaj, S., Chopra, R., Balasubramanian, S. and Mishra, M. 2025. Integrating policy, technology, and knowledge: a roadmap to circular manufacturing adoption. International Journal of Sustainable Engineering. 18 (1), pp. 1-11. https://doi.org/10.1080/19397038.2024.2446754Drivers of brand love for organic wine brands: moderating role of ethnocentrism
Bhardwaj, S. and Adhikari, K. 2025. Drivers of brand love for organic wine brands: moderating role of ethnocentrism. Marketing Intelligence & Planning. 43 (2), pp. 412-439. https://doi.org/10.1108/MIP-02-2024-0088Innovation forge: a hybrid review about resilience and technology readiness in the manufacturing sector
Nair, K., Bhardwaj, S., Balasubramanian, S., Misra, M. and Chopra, R. 2024. Innovation forge: a hybrid review about resilience and technology readiness in the manufacturing sector. International Journal of Sustainable Engineering. 17 (1), pp. 829-842. https://doi.org/10.1080/19397038.2024.2411289Unraveling the adverse effects of social media on teenagers: current and future research directions
Bhardwaj, S., Chopra, R., Donthu, N. and Choudhary, P. 2025. Unraveling the adverse effects of social media on teenagers: current and future research directions. Journal of Interactive Marketing. 60 (4), pp. 397-420. https://doi.org/10.1177/10949968241288483Uncorking opportunities: a bibliometric review of wine marketing literature
Bhardwaj, S., Chopra, R. and Aw, E.C.-X. 2024. Uncorking opportunities: a bibliometric review of wine marketing literature. Marketing Intelligence & Planning. 42 (7), pp. 1274-1298. https://doi.org/10.1108/MIP-07-2023-0337Advances in neuromarketing and improved understanding of consumer behaviour: analysing tool possibilities and research trends
Bhardwaj, S., Thapa, S.B. and Gandhi, A. 2024. Advances in neuromarketing and improved understanding of consumer behaviour: analysing tool possibilities and research trends. Cogent Business & Management. 11 (1). https://doi.org/10.1080/23311975.2024.2376773Revisiting the EKC framework concerning COP-28 carbon neutrality management: evidence from Top-5 carbon embittering countries
Chopra, R., Rehman, M.A., Yadav, A. and Bhardwaj, S. 2024. Revisiting the EKC framework concerning COP-28 carbon neutrality management: evidence from Top-5 carbon embittering countries. Journal of Environmental Management. 356. https://doi.org/10.1016/j.jenvman.2024.120690Product specific values and personal values together better explains green purchase
Bhardwaj, S., Sreen, N., Das, M., Chitnis, A. and Kumar, S. 2023. Product specific values and personal values together better explains green purchase. Journal of Retailing and Consumer Services. 74, p. 103434. https://doi.org/10.1016/j.jretconser.2023.103434Reasons and intuitions: extending behavioural reasoning theory to determine green purchase behavior
Sreen, N., Chatterjee, S., Bhardwaj, S. and Chitnis, A. 2023. Reasons and intuitions: extending behavioural reasoning theory to determine green purchase behavior. International Review on Public and Nonprofit Marketing. 20 (2), pp. 447-475. https://doi.org/10.1007/s12208-022-00346-2The state of research in green marketing: a bibliometric review from 2005 to 2022
Bhardwaj, S., Nair, K., Tariq, M.U., Ahmad, A. and Chitnis, A. 2023. The state of research in green marketing: a bibliometric review from 2005 to 2022. Sustainability. 15 (4). https://doi.org/10.3390/su15042988Systematic literature review of professional social media platforms: development of a behavior adoption career development framework
Ruparel, N., Bhardwaj, S., Seth, H. and Choubisa, R. 2023. Systematic literature review of professional social media platforms: development of a behavior adoption career development framework. Journal of Business Research. 156. https://doi.org/10.1016/j.jbusres.2022.113482358
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