Mr. Stephen King


Mr. Stephen King
NameMr. Stephen King
Job titleDBI - Senior Lecturer in PR and Media Studies
Research institute
Primary appointmentDubai Campus
Email addressS.X.King@mdx.ac.uk
ORCIDhttps://orcid.org/0000-0002-0659-1353
Contact categoryResearcher

Biography

Biography

Stephen (Steve) teaches across three media programmes at Middlesex University’s Dubai campus – Journalism and creative Writing, Advertising, PR and Branding, and Digital Media. Over the past eight years, his students have won dozens of industry awards for advertising campaigns, entrepreneurship, academic research and content creation. This includes being named "University of the Year" by the Dubai Lynx in 2019, and being represented in the EUPRERA PR Arena competition, and ICCO University PR World Cup. He has personally been awarded an innovation award in administrative services as a supporter of the Careers and Employability Services function and received the Middlesex University “One Award” for Outstanding Contributions to Putting Students First in 2019. He has been named amongst the top 25 most innovative PR professionals in EMEA by industry journal, PRovoke Media, and has over 15 years of practice experience working with global PR agencies within the networks of Interpublic Group, Publicis, and WPP.

Teaching

Ba (Hons) Advertising, PR and Branding: APM1000 Brands Media and Society; APM2002 Campaign Planning; APM3004 Entrepreneurship;

Ba (Hons) Digital Media Communications: DMC1001 Content Strategy

Employment

Senior Lecturer in Media
Middlesex University Dubai
01 Sept 2017
PR Director
H+K Strategies
01 Sept 2016
30 Jun 2017
Director of Strategic Alliances
Middle East PR Association
01 Sept 2013
30 Jun 2017
Senior Manager Corporate Social Responsibility & Sponsorship
Etisalat Group
01 Oct 2010
30 Jun 2013
PR Director
ASDA'A Burson-Marsteller
01 Oct 2007
30 Sept 2010
PR Director
Weber Shandwick Abu Dhabi
01 Jan 2007
30 Sept 2007
Account Manager
MSL Worldwide
01 Jan 2002
31 Dec 2006
Senior Account Executive
Harvard PR
01 Jul 2000
31 Dec 2001
Account Executive
LEWIS PR
01 Jun 2000
30 Jun 2001

Education and qualifications

MA Higher Education
01 Mar 2023
Middlesex University Dubai
MA Global Governance and Sustainable Development
31 Aug 2019
Middlesex University Dubai
PG Certification in Higher Education
31 Dec 2020
Middlesex University Dubai
BA Advertising and Marketing
07 Sept 1999
Lancaster University

Prizes and Awards

One Middlesex Award for Outstanding Contribution to Putting Students First

2020-07-15

Middlesex University London

PRovoke Innovator 25 EMEA

2020-12-15

Provoke Media

Research outputs

Industry awards, employability and academic success

King, S., Graham, J., Raj Sharma, V., Nawaf, A., Kalla, D. and Slonims, N. 2023. Industry awards, employability and academic success. MDX Annual Learning and Teaching Conference 2023: Optimising Employability for the Workplace of the Future - the Role of Educators, Students and Employers. Online 15 - 15 Jun 2023

UN sustainable development goals: a rubric to evaluate sincerity for implementing long-term sustainability pledges

King, S. and Paris, C. 2021. UN sustainable development goals: a rubric to evaluate sincerity for implementing long-term sustainability pledges. International Journal of Sustainable Society. 13 (4), pp. 273-286. https://doi.org/10.1504/IJSSOC.2021.121620

A SWOT analysis of an industry-organised contest using a vocational assessment lens

King, S. 2024. A SWOT analysis of an industry-organised contest using a vocational assessment lens. 7th International Conference on Emerging Paradigms in Business and Social Sciences. Middlesex University Dubai 13 - 15 May 2024

How AI could transform the advertising pitch game

King, S. 2024. How AI could transform the advertising pitch game. Motivate Media Group.

How can HR navigate the challenge of ChatGPT?

King, S. 2023. How can HR navigate the challenge of ChatGPT? Informa Connect.

UN Sustainable Development Goals: A rubric to evaluate sincerity for implementing long-term sustainabilty pledges

King, S. and Paris, C. 2022. UN Sustainable Development Goals: A rubric to evaluate sincerity for implementing long-term sustainabilty pledges. 10th International Conference on Business and Management 2022-2023 (Hybrid Mode). Shaheed Bhagat Singh College, Virtual 10 - 11 Nov 2022
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