Mr. Stephen King
Name | Mr. Stephen King |
---|---|
Job title | DBI - Senior Lecturer in PR and Media Studies |
Research institute | |
Primary appointment | Dubai Campus |
Email address | S.X.King@mdx.ac.uk |
ORCID | https://orcid.org/0000-0002-0659-1353 |
Contact category | Academic staff |
Biography
Biography Stephen (Steve) teaches across three media programmes at
Middlesex University’s Dubai campus – Journalism and creative
Writing, Advertising, PR and Branding, and Digital Media.
Over the past eight years, his students have won dozens of industry
awards for advertising campaigns, entrepreneurship, academic
research and content creation. This includes being
named "University of the Year" by the Dubai Lynx in 2019, and being
represented in the EUPRERA PR Arena competition, and ICCO
University PR World Cup. He has personally been awarded an
innovation award in administrative services as a supporter
of the Careers and Employability Services function and received the
Middlesex University “One Award” for Outstanding Contributions to
Putting Students First in 2019. He has been named amongst the top
25 most innovative PR professionals in EMEA by industry journal,
PRovoke Media, and has over 15 years of practice experience
working with global PR agencies within the networks of Interpublic
Group, Publicis, and WPP.
Teaching Ba (Hons) Advertising, PR and Branding: APM1000 Brands Media and Society; APM2002 Campaign Planning; APM3004 Entrepreneurship; Ba (Hons) Digital Media Communications: DMC1001 Content Strategy
Employment
Education and qualifications
Prizes and Awards
One Middlesex Award for Outstanding Contribution to Putting Students First
2020-07-15
Middlesex University London
PRovoke Innovator 25 EMEA
2020-12-15
Provoke Media
Research outputs
Industry awards, employability and academic success
King, S., Graham, J., Raj Sharma, V., Nawaf, A., Kalla, D. and Slonims, N. 2023. Industry awards, employability and academic success. Middlesex University Annual Learning and Teaching Conference 2023: Optimising Employability for the Workplace of the Future - the Role of Educators, Students and Employers. Online 15 - 15 Jun 2023UN sustainable development goals: a rubric to evaluate sincerity for implementing long-term sustainability pledges
King, S. and Paris, C. 2021. UN sustainable development goals: a rubric to evaluate sincerity for implementing long-term sustainability pledges. International Journal of Sustainable Society. 13 (4), pp. 273-286. https://doi.org/10.1504/IJSSOC.2021.121620A SWOT analysis of an industry-organised contest using a vocational assessment lens
King, S. 2024. A SWOT analysis of an industry-organised contest using a vocational assessment lens. 7th International Conference on Emerging Research Paradigms in Business and Social Sciences. Middlesex University Dubai 13 - 15 May 2024 Middlesex University, Dubai.How AI could transform the advertising pitch game
King, S. 2024. How AI could transform the advertising pitch game. Motivate Media Group.How can HR navigate the challenge of ChatGPT?
King, S. 2023. How can HR navigate the challenge of ChatGPT? Informa Connect.UN Sustainable Development Goals: A rubric to evaluate sincerity for implementing long-term sustainabilty pledges
King, S. and Paris, C. 2022. UN Sustainable Development Goals: A rubric to evaluate sincerity for implementing long-term sustainabilty pledges. 10th International Conference on Business and Management 2022-2023 (Hybrid Mode). Shaheed Bhagat Singh College, Virtual 10 - 11 Nov 2022271
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