Best practice in South African loyalty-based management : an exploratory study : research article

Article


Jansen van Rensburg, M. and Venter, P. 2004. Best practice in South African loyalty-based management : an exploratory study : research article. Southern African Business Review. 8 (2), pp. 51-64.
TypeArticle
TitleBest practice in South African loyalty-based management : an exploratory study : research article
AuthorsJansen van Rensburg, M. and Venter, P.
Abstract

Despite the fact that customer retention is widely supported as a business goal and an important component of business success, there seems to be a great deal of cynicism regarding the current state of business loyalty. This article reports on a survey among 217 South African business managers and finds that loyalty still has a place in business. It also reports specifically on best practices in loyalty-based management in South African companies.

PublisherUNISA Press
JournalSouthern African Business Review
ISSN
Electronic1998-8125
Publication dates
Online01 Sep 2004
Print01 Sep 2004
Publication process dates
Deposited28 May 2024
Output statusPublished
Web address (URL)https://hdl.handle.net/10520/EJC91252
Related Output
Is part ofhttps://www.unisa.ac.za/sites/corporate/default/Colleges/Economic-and-Management-Sciences/Journals/Southern-African-Business-Review/Back-issues
LanguageEnglish
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