Jansen van Rensburg, M.; Venter, P.

Best practice in South African loyalty-based management : an exploratory study : research article

Article

Jansen van Rensburg, M. and Venter, P. 2004. Best practice in South African loyalty-based management : an exploratory study : research article. Southern African Business Review. 8 (2), pp. 51-64.

ISSN
Type	Article
Title	Best practice in South African loyalty-based management : an exploratory study : research article
Authors	Jansen van Rensburg, M. and Venter, P.
Abstract	Despite the fact that customer retention is widely supported as a business goal and an important component of business success, there seems to be a great deal of cynicism regarding the current state of business loyalty. This article reports on a survey among 217 South African business managers and finds that loyalty still has a place in business. It also reports specifically on best practices in loyalty-based management in South African companies.
Publisher	UNISA Press
Journal	Southern African Business Review
Electronic	1998-8125
Publication dates
Online	01 Sep 2004
Print	01 Sep 2004
Publication process dates
Deposited	28 May 2024
Output status	Published
Web address (URL)	https://hdl.handle.net/10520/EJC91252
Related Output
Is part of	https://www.unisa.ac.za/sites/corporate/default/Colleges/Economic-and-Management-Sciences/Journals/Southern-African-Business-Review/Back-issues
Language	English

Permalink -

https://repository.mdx.ac.uk/item/12v9x1

Log in to edit

24
total views
0
total downloads
3
views this month
0
downloads this month

Export as

Related outputs

Shared sensemaking during a strategic change process: a non-managerial perspective

de Metz, N., Jansen van Rensburg, M. and Davis, A. 2024. Shared sensemaking during a strategic change process: a non-managerial perspective. Journal of Strategy and Management. 17 (4), pp. 763-780. https://doi.org/10.1108/jsma-10-2023-0264

Fostering effective governance through intragovernmental networks: a case of a justice, crime prevention and security cluster network

Mphahlele-Ntsasa, L. and Jansen van Rensburg, M. 2024. Fostering effective governance through intragovernmental networks: a case of a justice, crime prevention and security cluster network. Discover Global Society. 2 (1). https://doi.org/10.1007/s44282-024-00048-6

Acting strategically during change: A process and dwelling world-view approach

de Metz, N., Jansen van Rensburg, M. and Davis, A. 2023. Acting strategically during change: A process and dwelling world-view approach. Journal of Change Management. 23 (3), pp. 250-268. https://doi.org/10.1080/14697017.2023.2238744

Middle managers’ strategising practices to effect strategic change

van Niekerk, K. and Jansen van Rensburg, M. 2022. Middle managers’ strategising practices to effect strategic change. Journal of Change Management. 22 (3), pp. 273-291. https://doi.org/10.1080/14697017.2022.2040572

Organisational climate, person–organisation fit and turn over intention: a generational perspective within a South African Higher Education Institution

Grobler, A. and Jansen van Rensburg, M. 2019. Organisational climate, person–organisation fit and turn over intention: a generational perspective within a South African Higher Education Institution. Studies in Higher Education. 44 (11), pp. 2053-2065. https://doi.org/10.1080/03075079.2018.1492533

Nkandla: The unexplored frontier for heritage tourism to Zululand, South Africa

Henama, U.S., Jansen van Rensburg, M. and Nicolaides, A. 2016. Nkandla: The unexplored frontier for heritage tourism to Zululand, South Africa. African Journal of Hospitality, Tourism and Leisure. 5 (2), pp. 1-16.

The impact of managerialism on the strategy work of university middle managers

Davis, A, Jansen van Rensburg, M. and Venter, P. 2016. The impact of managerialism on the strategy work of university middle managers. Studies in Higher Education. 41 (8), pp. 1480-1494. https://doi.org/10.1080/03075079.2014.981518

Transformation in the South African mining industry - looking beyond the employment equity scorecard

Jansen van Rensburg, M. and Moraka, N.V. 2015. Transformation in the South African mining industry - looking beyond the employment equity scorecard. Journal of the Southern African Institute of Mining and Metallurgy. 115 (8), pp. 669-678. https://doi.org/10.17159/2411-9717/2015/V115N8A2

SMEs wealth creation model: A conceptual framework

Asikhia, O.U. and Jansen van Rensburg, M. 2015. SMEs wealth creation model: A conceptual framework. African Journal of Hospitality, Tourism and Leisure. 4 (1), pp. 1-19.

An analysis of theological and strategic management perspectives of Moses as a leader

Jansen van Rensburg, M. and Nicolaides, A. 2015. An analysis of theological and strategic management perspectives of Moses as a leader. Pharos Journal of Theology. 96 (1), pp. 1-16.

Making strategy work: The role of the middle manager

Jansen van Rensburg, M., Davis, A. and Venter, P. 2014. Making strategy work: The role of the middle manager. Journal of Management & Organization. 20 (2), pp. 165-186. https://doi.org/10.1017/jmo.2014.33

The relationship between marketing intelligence and strategic marketing

Venteer, P. and Jansen van Rensburg, M. 2014. The relationship between marketing intelligence and strategic marketing. South African Journal of Economic and Management Sciences. 17 (4), pp. 440-456. https://doi.org/10.4102/sajems.v17i4.642

Relevance of travel agencies in the digital age

Jansen van Rensburg, M. 2014. Relevance of travel agencies in the digital age. African Journal of Hospitality, Tourism and Leisure. 31 (1), pp. 1-9.

Uncovering client retention antecedents in service organizations

Jansen van Rensburg, M. 2014. Uncovering client retention antecedents in service organizations. African Journal of Hospitality, Tourism and Leisure. 3 (1), pp. 1-14.

Boards and governance in African national cricket organizations: an exploratory study

Jansen van Rensburg, M., Venter, P. and Kriek, H.S. 2013. Boards and governance in African national cricket organizations: an exploratory study. Southern African Business Review. 17 (2), pp. 23-44.

A longitudinal analysis of the corporate strategic stance and actions employed by South African banks in response to the global economic crisis

Jansen van Rensburg, M. and Venter, P. 2012. A longitudinal analysis of the corporate strategic stance and actions employed by South African banks in response to the global economic crisis. African Journal of Business Management. 6 (34), pp. 9634-9648. https://doi.org/10.5897/AJBM12.636

The perceived contribution of the practise of strategic marketing on the performance of South African companies

Jansen van Rensburg, M., Venter, P. and Strydom, J.W. 2012. The perceived contribution of the practise of strategic marketing on the performance of South African companies. Journal of Contemporary Management. 9 (1), pp. 24-47.

Drivers of learning management system use in a South African open and distance learning institution

Venter, P., Jansen van Rensburg, M. and Davis, A. 2012. Drivers of learning management system use in a South African open and distance learning institution. Australasian Journal of Educational Technology. 28 (2), pp. 183-198. https://doi.org/10.14742/ajet.868

Branding and packaging design: Key insights on marketing milk to low-income markets in South Africa

Van Biljon, W. and Jansen van Rensburg, M. 2011. Branding and packaging design: Key insights on marketing milk to low-income markets in South Africa. African Journal of Business Management. 5 (22), pp. 9548-9558.

Service-Learning: Business School students working for the common good

Jansen van Rensburg, M. and Carmichael, T. 2011. Service-Learning: Business School students working for the common good. Alternation. 18 (1), pp. 155-176.

Value differentiation: Creating customised value propositions in the South African cement industry

Jansen van Rensburg, M. and Van Niekerk, J. 2010. Value differentiation: Creating customised value propositions in the South African cement industry. Management Dynamics : Journal of the Southern African Institute for Management Scientists. 19 (4), pp. 2-16.