Nkandla: The unexplored frontier for heritage tourism to Zululand, South Africa

Article


Henama, U.S., Jansen van Rensburg, M. and Nicolaides, A. 2016. Nkandla: The unexplored frontier for heritage tourism to Zululand, South Africa. African Journal of Hospitality, Tourism and Leisure. 5 (2), pp. 1-16.
TypeArticle
TitleNkandla: The unexplored frontier for heritage tourism to Zululand, South Africa
AuthorsHenama, U.S., Jansen van Rensburg, M. and Nicolaides, A.
Abstract

In recent times, the notion of culture and heritage tourism has been attaining greater importance due to economic aspects related to it as well as and more importantly, to a sustainable approach. Tourism development requires community involvement and will ultimately improve the quality of life in the community in a way which is measurable by both individual and impartial pointers. This article considers the potential to position Nkandla as a tourism destination. Findings propose that tourism sustainability is possible if Nkandla offers authentic educational and experiential value; collaborations are managed between managing authorities, commercial enterprises in proximity and the community; and partnerships are built around mutual beneficial relationships that balance revenues, conservation and economic development. This article highlight key value propositions offered by the destination and proposes some marketing guidelines.

JournalAfrican Journal of Hospitality, Tourism and Leisure
ISSN
Electronic2223-814X
Publication dates
Online2016
Publication process dates
Deposited31 May 2024
Output statusPublished
Web address (URL)http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_26_vol_5__2_.pdf
LanguageEnglish
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