Student attitudes and preferences towards communications from their university – a meta-analysis of student communications research within UK higher education institutions
Article
Gilani, D. 2024. Student attitudes and preferences towards communications from their university – a meta-analysis of student communications research within UK higher education institutions. Journal of Higher Education Policy and Management. https://doi.org/10.1080/1360080X.2024.2344234
Type | Article |
---|---|
Title | Student attitudes and preferences towards communications from their university – a meta-analysis of student communications research within UK higher education institutions |
Authors | Gilani, D. |
Abstract | Whilst the practitioner field around current student communications has developed in recent years, most published research still focuses either on prospective students, theoretical benefits of student communications or usage of individual channels of communication. This paper contributes to policy and practice by providing the first UK-wide look at current students’ communications preferences and behaviours through a meta-analysis of 17 student communications surveys (total students surveyed 20,134). Results show that students expect their universities to utilise a range of channels (including email, social media and student portals) – i.e. an integrated marketing theory approach. Most students feel that they receive the right level of information; however, overall satisfaction with communications has decreased in recent years. This paper provides recommendations for practice, as well as a template to improve consistency in future institutional student communications evaluations. |
Keywords | Student communications; Meta-analysis; surveys; student engagement; social media |
Sustainable Development Goals | 4 Quality education |
Middlesex University Theme | Creativity, Culture & Enterprise |
Publisher | Taylor & Francis (Routledge) |
Journal | Journal of Higher Education Policy and Management |
ISSN | 1469-9508 |
Electronic | 1360-080X |
Publication dates | |
Online | 17 Apr 2024 |
Publication process dates | |
Submitted | 23 Aug 2023 |
Accepted | 04 Apr 2024 |
Deposited | 10 May 2024 |
Output status | Published |
Publisher's version | License File Access Level Open |
Copyright Statement | © 2024 The Author(s). |
Digital Object Identifier (DOI) | https://doi.org/10.1080/1360080X.2024.2344234 |
Web of Science identifier | WOS:001204904700001 |
Language | English |
https://repository.mdx.ac.uk/item/1378w6
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