Between past, present and future – implications of socio-demographic changes in tourism.

This paper discusses the possibilities and limits of today’s tourism industry analyses
regarding the predicted future travel behaviour on the basis of socio-demographic
changes. Based on a written survey of German-speaking visitors of a destination
in Switzerland, the results support the thesis of cohort-specific travel
behaviour. The highlighted changes shall serve as a source for the development of
a more diversified supply structure in tourism directed to the mature customer.