Transformation and diversification in the context of regulated industries: the case of Poste Italiane and PosteMobile

Article


Sund, K. 2011. Transformation and diversification in the context of regulated industries: the case of Poste Italiane and PosteMobile. International journal of management education. 9 (4), pp. 77-85. https://doi.org/10.3794/ijme.94.349
TypeArticle
TitleTransformation and diversification in the context of regulated industries: the case of Poste Italiane and PosteMobile
AuthorsSund, K.
Abstract

This case describes the diversification of Poste Italiane, the Italian postal operator, into the mobile telecommunications market, with the launch of PosteMobile in 2007. The case starts by explaining the general context of transformation and modernisation of Poste Italiane. The case was written for use in a final year undergraduate strategy course, but could be equally useful for postgraduate or MBA courses.

PublisherLTSN for Business, Management & Accountancy
JournalInternational journal of management education
ISSN1472-8117
Publication dates
Print2011
Publication process dates
Deposited26 Mar 2012
Output statusPublished
Accepted author manuscript
License
Digital Object Identifier (DOI)https://doi.org/10.3794/ijme.94.349
LanguageEnglish
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Accepted author manuscript
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