Evaluating social media frameworks for small and large organisation

The nature of the business today is very competitive for small businesses (SMEs) since they have limited resources comparing to large organisations. ITs have helped businesses to look for new competing ways in persuading their customers. Social media (SM) are considered one of these technologies and there have been successful existing practical examples in the literature about its effectiveness in business. SM have given SMEs an opportunity to create a global customer base in a cost effective manner which was not possible in other business model. The main aim of this research was to investigate how SMEs can benefit from SM. Although there are many IT adoption models but there are very few which focuses on SM alone. According to our knowledge there is none which focuses on SM adoption by SMEs until the Before, Process and After (BPA) framework has been proposed (Abeysinghe & Alsobhi 2013). This research also aimed to critically review of existing frameworks.

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