Social media readiness in small businesses

Conference paper

Abeysinghe, G. and Alsobhi, A. 2013. Social media readiness in small businesses. International Conference Information Systems. Lisbon, Portugal 13 - 15 Mar 2013 pp. 267-272
TypeConference paper
TitleSocial media readiness in small businesses
AuthorsAbeysinghe, G. and Alsobhi, A.
Abstract

Information Technologies (IT) have helped businesses to look for new ways of competing. Social Media (SM) are
considered as one of these technologies. There are ample examples in the literature about its effectiveness in business.
Especially for small businesses (SMEs) SM have given an opportunity to create a global customer base in a cost effective
manner which was not possible in other business model. The main aim of this research was to investigate how SMEs
whose businesses are dependent on their networks can benefit from SM. Although there are many IT adoption models,
only a very few focus on SM alone. According to our knowledge there is none which focuses on SM adoption by SMEs.
This research aimed to come up with a suitable model which will help SMEs to evaluate their readiness in adopting SM.

KeywordsSocial media readiness, social media adoption, small businesses, competitive advantage.
ConferenceInternational Conference Information Systems
Page range267-272
Publication dates
PrintMar 2013
Publication process dates
Deposited12 Aug 2013
Output statusPublished
Web address (URL)http://www.sifo.no/files/file78860_proceedings-iadis-lisbon-2013.pdf
LanguageEnglish
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